Atlanta Arts & Culture Census
C4 Atlanta is proud to partner with TRG Arts. Together, we offer the Atlanta Arts & Culture Census as a benefit of our membership program.
TRG Arts
TRG Arts is one of America’s most respected marketing consulting companies. Based in Colorado Springs, TRG has a proven track record with consulting services and database solutions that have helped grow sustaining patronage and revenue for more than 700 arts and cultural organizations in North America. More information about TRG Arts can be found on their website at http://www.trgarts.com.
What exactly is the Atlanta Arts & Culture Census?
The Arts & Culture Census is a cooperative, web-based patron database (eMerge), built and operated by TRG Arts. The purpose of a community database is to simplify mailing list exchanges; share list hygiene expenses; identify a targeted, qualified and focused group of arts consumers; and examine consumer behavior through comparative market analysis. This program is a benefit to our member, both for profit and nonprofit arts organizations.
What are the benefits of joining a TRG managed eMerge community?
- Permission based list trading. Your data is always 100% in your control; while each organization can submit as many households as they want, we provide you the option to share only those names you wish to with the other organizations. Furthermore, our proven permission system ensures that you only trade names you want when you want to trade them. Trading is a PERK, not an obligation of these programs.
- Analysis and reporting. eMerge enables all kinds of reporting including geographic analysis, patron crossover, and basic demographic modeling. The tool will also keep track of your list exchange activity for you. TRG regularly produces community-wide reports that benchmark behaviors and demographics of your community at large.
- At-your-fingertips merge/purge. Every list created in eMerge is instantly merge/purged to give you quick and accurate counts. This can help you determine print quantities early and modify list criteria when needed.
- Free quarterly NCOA. Your data will be run through the National Change of Address quarterly to ensure every list you pull from eMerge is USPS Standard Mail compliant.
- Annual data refresh. Each year, you may add data into the program at no cost to you. There are also numerous options that allow you to add data throughout the year that meet you at your needs and budget.
Why has C4 Atlanta entered this partnership with TRG?
The mission of C4 Atlanta is to build a foundation of research, technology and education for a sustainable, creative economy in the Atlanta region. In addition to the direct benefit to participating members, C4 Atlanta will use this program to further its mission through data-driven research initiatives. We hope to expand on the program in the future to provide new insights on arts and culture patrons to our membership, arts funders and policy makers.
