Pretty interesting marketing idea (see article above). It makes me think, okay, bear with me, of Atlanta arts as Disney. How can this multi-faceted collection of arts and artistry be connected to a well oiled media machine? Well, if I had to describe how the C4 model works, it would be about collaboration and cultivation. How do we connect the different sectors of our arts community together? Technology.
Let’s pause to define “technology:”
1 a : the practical application of knowledge especially in a particular area : engineering 2 <medical technology> b : a capability given by the practical application of knowledge <a car’s fuel-saving technology>
2 : a manner of accomplishing a task especially using technical processes, methods, or knowledge <new technologies for information storage>
3 : the specialized aspects of a particular field of endeavor <educational technology>
Wait! Did anyone see the words internet, computer, or lots-cables-dangling-from-your-desk? Nope. You could, in fact, replace “engineering” with arts, theatre, dance, music, etc.
Technology. The practical application of knowledge. C4 Atlanta: the practical application knowledge AND bringing knowledge together to create and sustain a strong ecosystem.
So…what does an article about Disney have to do with Atlanta arts? A lot, actually. Suppose we are able to employ Disney-like technologies to promote and support Atlanta arts? That not just one savvy arts group has the edge on technology, but we all do…or at least, we all have the opportunity to stay current in education, awareness, tools, business models, on and on.
Disney is one huge company with many separate parts. Atlanta is a major U.S. city with diverse arts communities. The challenge we face over the next decade is bringing those parts together to construct a fluid network. Then maybe…we could have our own Facebook App.
*technology. (2010). In Merriam-Webster Online Dictionary.
Retrieved June 2, 2010, from http://www.merriam-webster.com/dictionary/technology