The National Endowment for the Arts just published this report. We haven’t had a chance to read through all of it yet, but so far it seems to indicate that many of our hunches about the relationship between social media and participation in the arts are spot on!
“The report has an abundance of statistics that indicate that technology improves the chances that users will engage with the arts. 59 percent of technology users are likely to attend live arts events such as musicals, art galleries, ballet and opera compared to 21 percent of non-technology users. On average, technology users attend six live events per year, while their non-technology counterparts only attend an average of three. The NEA believes that these findings indicate that arts engagement is enhanced, rather than decreased, as people use modern technology.”
I’ve embedded a copy below. Definitely give it a read! This document is likely to guide the national discussion about arts marketing, audience development, community participation, and patronage for years to come.
For a more interactive version, check out the multi-media version here: http://www.arts.gov/research/new-media-report/index.html#