Where does Atlanta’s arts community stand in terms of patronage? For the first time, we have community-level data that gives us a glimpse at enough of this picture to draw some pretty significant conclusions. Community data was compiled by TRG Arts. Thank you, TRG!
Using data from 18 participating arts and culture organizations from the Atlanta region, we’ve found:
- Atlanta’s arts and culture organizations serve the entire community, not just a few groups here or there.
- Audiences and patrons for Atlanta’s arts and culture institutions come from all 50 states.
- The largest concentration of arts audiences can be found in Atlanta’s northern suburbs, including Cobb County, North Fulton County, and Gwinnett County.
Granted, the data from the Arts and Culture Census is not yet complete. In fact, this initiative has only just begun. So far, between the 18 participating organizations, there are 370,671 households accounted for. Over the coming three months, more organizations will join in the Arts and Culture Census.
At C4 Atlanta, we believe that data can be used not simply for “measurement,” but to help arts organizations create real relationships with their audiences. That means each organization should have real facts about who they serve, not just supposition. That also means we, as a service organization, should also have real facts about who we serve.
PDF: More Info and Data (Charts Included)