It’s 8 PM. Do you know where your patrons are?

The Atlanta Arts & Culture Census can help you find them!

Arts patrons look board watching T.V.
Your Arts Patrons

Join your peers in the Atlanta Arts & Culture Census this March. The Arts & Culture Census is brought to our community through a partnership with TRG Arts, one of America’s most respected marketing consulting companies. Nearly 400,000 unique arts patron households currently represented!

We will be adding more companies to the Arts & Culture Census March 2, 2012. The deadline to express interest in being a part of the Arts & Culture Census is Friday, February 17, 2012.

What can the Arts & Culture Census do for my organization?

  • Get to know your patrons
  • Discover how to find new patrons
  • Secure list trading with your peers in just a few clicks of the mouse
  • Identify areas of growth and collaboration within the Atlanta region
  • Pull instant demographic reports for board meetings, grant proposals & more

How do I join the Arts & Culture Census?
Fill out this short interest form!

What do your peers think?

Atlanta Ballet has been both a consultant and database client of TRG since 2005.  TRG’s knowledge of performing arts marketing and specific focus on database marketing have been invaluable.  Their eMerge product has allowed Atlanta Ballet to create an aggressive direct communications marketing plan using mail, email and phone as methods to stay in touch with our existing and future patrons.   The launch of a community arts database in Atlanta will allow us to continue to grow strong arts patrons by reaching out to non-ballet patrons, and allowing other organizations to connect with Atlanta Ballet patrons., creating stronger arts patrons who crossover multiple Atlanta arts organizations. -Tricia Ekhom, The Atlanta Ballet

Although we had a broad understanding of our Schwartz Center arts patrons, we didn’t have much real data to support our media buys and who we were targeting. Once our info was loaded in TRG, I could easily print out demographic reports–showing zip codes and demographics like age, income and buying habits. Some of the research data was surprising to us; particularly the average age being a bit younger than we thought. The Arts & Culture Census has also made requesting mail lists from other arts organizations a breeze. – Jessica Cook, Emory Arts, Schwartz Center for Performing Arts

Organizations currently participating in the Atlanta Arts & Culture Census (as of 01/16/2012)

  • Academy Theatre
  • ArtWorks! Gwinnett
  • Atlanta Ballet
  • Atlanta Jewish Music Festival
  • Atlanta Lyric Theatre
  • Atlanta Opera
  • Brooks & Company Dance
  • CORE Performance Company
  • Essential Theatre
  • Full Radius Dance
  • Georgia State University School of Music
  • Kennesaw State University College of the Arts
  • MINT Gallery
  • North Fulton Drama Club
  • Rialto Center for the Arts
  • Schwartz Center for the Performing Arts
  • Synchronicity Performance Group
  • The Georgia Ballet
  • The New American Shakespeare Tavern
  • WonderRoot

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