The Next Round of Add-in Dates – Arts & Culture Census

Is your organization doing everything it can to understand its audience? Do you do what other types of arts activities your audience members are participating in?

From a recent study published by the Wallace Foundation about arts marketing:

Arts organizations that want to build their audiences need to understand their audiences. That requires market research, and a number of conference participants talked about how gathering data – through focus groups, surveys or other methods – had been crucial to their work.

New Organizations may join the Arts & Culture Census group this May. The deadline to submit data is May 4, 2012. To join your peers from over 20 area arts organizations, email Jessyca@c4atlanta.org.

What does the Arts & Culture Census offer your organization?A picture of a man next to a blackboard. Above his head are the words "target your patrons." An arrown is drawn on the blackboard. The arrow looks like it is going through his head.

The purpose of the Arts & Culture Census is to:

  • Simplify mailing list exchanges
  • Share list hygiene expenses
  • Identify a targeted, qualified and focused group of arts consumers
  • Examine consumer behavior through comparative market analysis

Lists can be traded with just a few clicks. The list exchange is permission-based and completely secure. Read the A&C Census FAQ online at C4Atlanta.org.

22 Participating Organizations

Academy Theatre • Artworks! Gwinnett • Atlanta Ballet • Atlanta Jewish Music Festival • Atlanta Lyric Theatre • Atlanta Opera • Atlanta Shakespeare Company • Brooks & Company Dance • CORE • C4 Atlanta • Essential Theatre • Full Radius Dance • Georgia Ballet • Georgia State School of Music • Kennesaw State University College of the Arts • MINT Gallery • North Fulton Drama Club • Rialto Center for the Arts • Schwartz Center for Performing Arts • Serenbe Playhouse • Synchronicity Theatre • WonderRoot

Additional Information

In 2012, we will expand this program to include:

  • Training workshops
  • Relevant panel discussions
  • User Group Meetings
  • Blog site for the Arts & Culture Census users – articles, best practices, & more!
  • Hosting TRG Arts in Atlanta for a special training session with members

Join your peers today. Email jessyca@c4atlanta.org today!

Leave a Reply

Your email address will not be published. Required fields are marked *