I have a confession. C4 Atlanta hasn’t been spreading the word very well about Atlanta Spaces. Not lately. We’ve been crazy busy. We got an awesome intern from Emory to help out. If she calls you, please call back.
Just a little reminder: C4 Atlanta and DanceATL are working together to bring our community Atlanta Spaces:
Atlanta Spaces is a comprehensive, state-of-the-art, searchable database of arts venues and facilities in the Atlanta metro area. The website lists venues that offer space for classes, workshops, auditions, rehearsals, performances and more.
Part of what stumped me was how to really message Atlanta Spaces. I see its long-term potential for the Atlanta arts community. Fractured Atlas built the software and they have a great vision for how Spaces will fit into an entire ecosystem of data collection.
It wasn’t until I had a recent phone conversation with Lisa Niedermeyer, Fractured Atlas, that I realized C4 Atlanta has been messaging the value proposition all wrong. A light bulb went off when Lisa described Spaces as a “market place.” It is not just an online directory of venues. Even though our database only has 36 spaces marked online, that is still more than any other site in our region offers with the same amenities that Spaces provides.
If you rent out your venue, how can Atlanta Spaces help you?
Think about trying to find a space to rehearse a show, host a meet-up, hold a film screening, or even a place to have a wedding. How do you start? Google. Maybe. If you are familiar with arts venues, then you have a one up on a majority of people in the metro area. But let’s say you aren’t. You would have to know the name of the company’s venue or space you would like to rent to get to its website. With Atlanta Spaces, the end-user doesn’t need to know your company’s name–she just has to know what she wants out of a space. Atlanta Spaces becomes an access point. It works for people looking for space in the industry, but it also helps those who are not directly connected to your organizations, like a patron or volunteer. It’s about expanding reach and connecting to the greater community at large. It’s about creating exposure for the vast resources available within our arts community.
Next week, Joe and I will be in Toronto for the Association of Performing Arts Service Organization’s annual conference. I look forward to hearing about how other cities are utilizing this tool. More to come…
In the meantime, list your space. It’s free. It’s easy to list. It does take some time if you want to flesh out your listing, but it is worth the effort. We will be promoting Atlanta Spaces more over the coming months. In August, Lisa from Fractured Atlas will be in Atlanta to talk more about the goals and benefits of this project. Get on board! One of C4 Atlanta’s goals is to connect Atlanta’s arts & culture scene to the rest of the United States.
TIP: List your rates! Imagine going to Company ABC’s website and you can’t find a price for a new shower curtain. Or you visit the local theme part site and no admission prices are listed. Frustrating right? Put yourself in the place of the end user and think about what he needs to see in order to make a decision about purchasing.