Arts Spotlight: Stuart Shapiro

Art runs in the Family…

I got the chance to interview Stuart Shapiro, the sales/social media manager for BINDERS, the oldest family owned art business in Atlanta.  BINDERS offers many valuable resources for artist in the community.  On December 5, Stuart will conduct a TechsmART workshop focusing around social media and twitter engagement for artists.  The workshop will take place on December 5, 2012 at 11am at C4 Atlanta Arts Entrepreneurship Center, 115 Martin Luther King Jr Dr, Atlanta, GA 30303.  For more information about the workshop visit http://c4atlanta.org/what-we-do/techsmarts/. Below are some thoughts from Stuart about BINDERS, social media, and the arts community in Atlanta.

1)      Tell me a little about BINDERS.  What’s the purpose of the company? What does Binders art supplies have to offer local artists?

Stuart is third generation family to be working in the business; he grew up working and interacting with BINDERS company.  Currently, he serves as the sales/social media manager for the company.  BINDERS got its start in the 1950s when brothers Moe and Joe Krinsky, known for the successful beer joint in the Highlands, bought the little BINDERS gift store. Now, BINDERS is the oldest family owned art business in Atlanta. The mission of the company is to promote creative connections throughout the community.

  1. You will be conducting a TextsmART workshop, how can social media and technology help artists?

Social media is a great way to start a conversation, promote a brand, and exude an image. It’s a great way to connect with potential clients and build important relationships.  You can connect with people you have something in common with, which helps promote your business. The workshop will focus on how to use social media to benefit the artist’s image and mission statement.

  1. How can artists use Twitter to enhance their business?

Twitter is a great way to promote daily interaction and to have general conversations.  Using 140 characters, it is easy to “cut the fat” and provide a clear and concise message.

  1. What sort of educational opportunities does BINDERS have to offer?

Part of the BINDERS mission is to promote art education throughout the community, and this is accomplished through the BINDERS art school.  The school offers a well rounded course offering and encourages collaboration in the art world.  In addition, BINDERS hopes to promote the business aspect of art and help artist understand what their core values are.  With a strong business and value understanding, BINDERS hopes to push artists forward in the arts economy.

  1. How do you see “the arts” helping Atlanta?

The art scene in Atlanta is a unique situation.  There isn’t a central art district; however there are different art communities in every neighborhood.  Each community is unique with different clientele.  This allows artist to cater to different markets and branch out to different audiences.

  1. What do you see yourself doing in 10 years?

Stuart plans to stay in Atlanta and continue to work with the family business.  He hopes to continue to shape the art community here in Atlanta by promoting community outreach.  He hopes Atlanta will have a thriving art economy and people will come to Atlanta to create, inspire, and buy art.  To learn more about BINDERS please visit http://www.bindersart.com/

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