Social Media… two simple words that when used together often initiate fear and frustration in small business owners. Now a days not having a presence on Social Media isn’t an option since it is expected that 2.5 billion people world wide will be using social media by 2018 (STATISTA).
It’s also not difficult then to understand the importance of Social Media as a marketing tool… It’s where the people are.
Nonetheless, I am constantly approached by artists and creative workers who struggle with social media, don’t want to use it, or are daunted by where to begin. I hear questions like:
- “I have a Facebook, but no one is following me. What am I doing wrong?”
- “Do I really have to pay for Facebook Ads?”
- “How do you use Snapchat?!”
- “No one is RSVPing to my event.”
- “Why is no one following me on Twitter?”
- “Can you please explain a hashtag?!”
- “Do I really need a separate business page on Facebook?”
- “What do people use Snapchat for?”
- “Should I buy supporters/followers?”
- “Do people even still use Twitter?”
- “How do people sell art through Instagram?”
All of these are important questions which most creative entrepreneurs struggle with. This is why C4 Atlanta has developed “Dive into Social Media”. My hope is to answer questions associated with the major social media platforms and their audiences while providing tips for effective (and authentic) engagement. Below is a sneak preview of a few specific topics which will be covered in this 3 hour class hosted by C4 Atlanta at the Museum of Contemporary Art of Georgia.
How to use Snapchat:
Snapchat can no longer be ignored. With 57 million American’s using it, 70% of which Millennials, Snapchat is the largest growing social media platform on the market (MEDIAKIX). Unfortunately, many people find the user interface less than friendly. During this course we will do a deep dive into how EXACTLY to use Snapchat and the many features associated with it. We’ll take a look at “all-star” users such as Shonduras and GrubHub and see what they are doing to grow an audience. Trust me, you’ll be a Snapchat pro before you know it.
Which audiences are using what platforms:
The PEW Research Center recently released new information showing that 52% of online adults now use two or more social media sites. This is good news! More people are on more social media platforms, but identifying which ones can be difficult. Each platform is unique in it’s offering and therefore also unique in its users. During “Dive into Social Media” we will take a look at exactly what demographics are using which platforms so that you can target the right audience for your business.
What platforms are right for my creative business:
With all the different platforms out there it can be daunting trying to figure out which ones are right for your business or practice. No single person can manage them all, and the last thing you want is to waste time and energy on a platform that isn’t reaching your audience. For this course we have designed an activity to look specifically at your marketing goals/audience and match them to the RIGHT platform.
How do I best utilize Facebook:
Lets face it, almost EVERYONE is on Facebook nowadays. Friends, colleagues, Grandma, and even your anti-social cousin are on Facebook. It is still the most widely used platform in the world with over 1.35 billion people using it monthly… that’s almost equal to the population of China (Washington Post). Because of it’s large user base Facebook rivals other platforms in regards to the marketing opportunities available, but not everyone understands the differences in these opportunities. For this class we will look at Ads VS Boosted Post VS Organic Reach as well as a Pages VS Groups VS Events in hopes that Facebook will no longer be a marketing mystery.
What is branding and how can social media make it stronger:
The word branding is tossed around a lot in small business. As if it’s some magic key that when found will open up all the doors for making money. But what is it really? If we take a step back and look at the origins of the word branding it comes from the labeling of livestock. Branding is the literal mark made on animals so that others can identify who it belongs to. “Branding” is often used interchangeably (and incorrectly) with the term marketing, and even though they can work hand in hand, Branding is really the established presence your business has. For this class we will look at how to build a stronger brand using social media so you’re not simply pushing content but pulling your audience into your offerings to keep them coming back for more.
Want to learn more? Enroll in “Dive into Social Media” today!
When: June 25, 2016 from 10:30am to 1:30pm
Cost: $35 Non-Members; $25 for C4 Atlanta Members