As an artist you NEED a website. All small businesses do. Not only does it serve as a place to sell your good and services, but it provides brand value to your customers. These days building a website is easier than ever, but there are some key things to consider before you begin.
Chelsea Steverson, C4 Atlanta’s Operations Manager and facilitator for Website Bootcamp, took some time this week to screenshot some of her least favorite websites, and breakdown common mistakes many small businesses make.
YOUR WEBSITE REPRESENTS YOU
Websites are an asset to your business. Everything including your social media and business cards should lead people to your website. Isn’t it important then to have a website that professionally represents what you do? This one was top on my list of least favorite sites. Simple, bland colors does not equal professionalism. Not only have they chosen to use Pantone 448C, voted the most offensive color in the world, they don’t even have a logo. Simple choices like color and logos are key in helping customers trust and identify your brand.
DESIGN WITH YOUR CUSTOMER IN MIND
You can be the BEST at what you do. You can win all the awards, and even be certified in your field. But when it comes to your website shouldn’t it be about your customer or client’s needs? This website was clearly designed with the optometrist in mind, not the customer. The entire first page is dedicated to his practice, and doesn’t provide clear, solid navigational options for customers to take action. Really think about what you want your customer to do when they come to your site. In this case, I’m sure this Eye Care business wants to be booking patients and providing eye care services. So why is the main page of this website dedicated to something different?
MAKE PRODUCT NAVIGATION & TRANSACTIONS AS EASY AS POSSIBLE
If the main purpose of your website is to sell a product… you need to have images of your product. Not only are there no images, but there is no hierarchy of information, no buttons, and tiny text. People don’t buy things they can’t see. This is especially true for the creative sector. The customer has to really know what they want before they ever arrive on this website. This puts potential new customers in a place where exploring these leather goods is not intuitive and makes purchasing difficult. The more difficult browsing and purchasing is the less likely customers are to actually complete the transaction.
DON’T TELL US ABOUT PRODUCT, SHOW US
Wow. Just wow. This Web Solutions company provides lots of text about what they do and how well they do it, but I don’t see any links or images to websites they have actually designed. Without other examples all the customer has to go on is their current website, and I wouldn’t pay to have my business website look like this. Would you?
YOUR WEBSITE SHOULD REINFORCE YOUR BRAND & PRODUCT
There are so many things wrong here, so lets just stick with the basics. I’m sure you’ve heard that a professional looking website provides your business with the first chance at make a good impression on a customer. What impression is Ling making? Truth be told, this is a pretty infamous website because of the purposeful, careless design. Either way, I wouldn’t be caught dead buying a car from Ling. From the Lisa Frank-ish background to the disturbing GIFs, I question the legitimacy of this business. The whole site feels like a joke. I don’t know about you, but the last time I bought a car it was pretty serious business. Not to mention that Ling felt the need to reiterate how trustworthy he is… kind of makes me not trust him. If Ling’s cars are really that great then he should consider customer testimonials/reviews as a way share this knowledge and build brand loyalty.
Are you in need of a website? Maybe you have one, but it needs major updates. Then join C4 Atlanta for Website Bootcamp, Tuesdays May 16th – May 30th from 10:30am to 1:30pm at Fuse Arts Center.
Website Bootcamp is a three-week, hands-on workshop for artists and arts administrators who want to learn how to quickly build a website.