C4 Atlanta Inc. is a non-profit arts service organization whose mission is to connect arts entrepreneurs to the people, skills and tools they need to build a successful artistic career in metro Atlanta. The organization was founded in July 2010 in response to a growing need for business services for Atlanta’s arts community. C4 Atlanta fulfills this mission by offering professional practice classes for artists, fiscal sponsorship, co-working space, and more.

A picture of C4 Atlanta staff: Jessyca, Morgan, Sara, Audrey.
C4 Atlanta Staff: Jessyca, Morgan, Sara, Audrey.

Our Mission

C4 Atlanta connects arts entrepreneurs to the people, skills and tools they need to build a successful artistic career in metro Atlanta.

Our Vision

Our vision is for Atlanta artists to earn a living making art.

A Brief History of C4 Atlanta

C4 Atlanta incorporated as a nonprofit in July, 2010. Before forming what was to become C4 Atlanta, the team spent hundreds of hours conducting an environmental scan of local and national arts services. Through this market analysis, the C4 Atlanta team determined that there existed a need within the community for business development services specifically designed with the artist in mind.

The C4 Atlanta Action Team began this endeavor under some of the worst possible economic conditions we faced in our lifetimes. Businesses in nearly every sector were hemorrhaging jobs, and the Atlanta region was among the unfortunate leaders in this race to the bottom.

In 2011, we streamlined our programs to focus primarily on arts professionals. We developed a series of “core” professional development offerings by 2012, and we began operating a shared work space for artists and small, creative businesses. Between 2013 and 2015, we experience exponential growth in terms of both services and capacity. Our capacity continues to grow each year with the addition of staff members and paid, working artists to facilitate classes. In 2015, the C4 Atlanta Board of Directors added advocacy for arts workers as a resource we provide the field. Over the next several years, we will continue to reach out to artists and creative professionals for feedback, integrate feedback, and strive to maintain the highest of professional offerings. 

Our mission reflects the core areas of challenges C4 Atlanta will address within the arts and culture community. The mission also leverages our core competencies as a team, board and business partners within Atlanta, and nationally.

Our mission will continue to evolve over time — and we hope the evolution will be expansive. Today, our service area is the metro Atlanta region. In addition to strengthening our existing core competencies, we hope to develop new competencies so that we continue to serve the needs of Atlanta’s arts community.

Core Values

As an organization focused on arts entrepreneurship, C4 Atlanta, above all else, respects the working artist. Artists should always be compensated for the work they perform, whether the compensation is monetary or in bartered form.         

C4 Atlanta values learning and reflection from all of its stakeholders. We share knowledge openly and constructively. In all the professional development opportunities we offer, we facilitate the learning process more than we teach.

For many artists the perfect combination of circumstances, connections, knowledge, financial stability or other support and resources comes too late for action or production to occur.  Individuals have the power to transform communities.  Each of our stakeholders – the staff, members, directors, volunteers, donors and others – can be a change agent in the arts community in Metro Atlanta.

Sustainability is not enough.  Many artists face great challenges to their livelihoods throughout their careers.  We strive to help artists surpass sustainability so that they can focus on what’s important – making art – through building resiliency within our organization and offerings.

True arts advocacy does not always come in the form of a knight in shining armor, and true arts leadership does not come with the power to move money. Every artist has the power within to become a transformative leader. The best arts advocacy lies in the power of the artist to transform people, businesses and whole communities.

C4 Atlanta Staff Members

Jessyca Holland – Executive Director

Jessyca has worked as an arts administrator for over fifteen years in Atlanta. Before joining the world of nonprofit arts administration, Jessyca was an independent actor performing in Greater Atlanta. Jessyca is the co-founder of C4 Atlanta (2010). Jessyca participated in the Bank of America Neighborhood Excellence Initiative 2007 Leadership Program, the 2011 Arts Leaders of Metro Atlanta, a 2011 Judith O’Conner Scholar, BoardSource, named Alumni of the Year by the University of West Georgia Theatre Company in 2013 and received an Achievement Award from her Alma mater, April 2014. Currently, Jessyca is a collaborator for a national initiative, Artists Thrive. She has been on arts panels and led workshops for Georgia Forward, Gather Atlanta, and the Association of Performing Arts Service Organizations, and many more. Jessyca earned her B.A. in Theatre in 2000 from the University of West Georgia, and Masters of Library Media in 2009 from Georgia State University. She is currently working towards a Masters in Public Administration with a concentration in Urban Planning and Economic Development. Jessyca is the mother of two beautiful daughters and is married to the most amazing human in the world. 

Jessyca currently teaches: Ignite, Ignite Lite, Fundraising 101, Financial Literacy 101 and AIM Atlanta

Audrey Gámez – Education Director

Audrey Gámez brings 13 years of education experience to her role as Education Director for C4 Atlanta. She is a sought after speaker for local panels and events. Audrey has also presented nationally at the Association of Performing Arts Service Organization Conference and the Artists Thrive Conference on advocacy and professional development for artists. Audrey was a member of the 2018 Points of Light American Express Leadership Academy. At C4 Atlanta, prior to her role as Education Director, she was previously a facilitator for the Ignite class. Before coming to C4, Audrey served as Education Coordinator for MASS Collective. Audrey began working in arts administration as an intern with WonderRoot in 2014. An active volunteer, Audrey has worked with several community and arts organizations around Atlanta. In addition to her responsibilities with C4 Atlanta, Audrey continues to work as a professional singer and music educator, maintaining a private voice studio. She holds a Bachelor of Music degree from the University of North Texas and Master of Music degree from Louisiana State University.

Audrey currently manages: WarnerMedia Creative Residency

Audrey currently teaches: Hatch, Financial Literacy 101, Fundraising 101, Website Bootcamp, Ignite, AIM Atlanta, and Ignite Lite

Morgan Carlisle – Member Service Manager

Morgan Carlisle actively broadens and diversifies Atlanta’s cultural arts scene through her choreography, arts administration, dance education, and curation work. With over 15 years of educating and mentoring youth through dance, Carlisle was moved to create Veracity Dance Company LLC (an inclusive dance education and self enlightenment platform for youth in Metro Atlanta). She is delighted to also be the new Member Services Manager for C4 Atlanta; allowing her a platform to support professional artists in their business practices.Giving back is also a passion, inspiring Carlisle to serve on arts-based nonprofit boards and in the past Chair Eyedrum Art and Music Gallery and Fly on a Wall (an Idea House that supports and presents innovative performance). She is currently one of the first elected members of the MARTA Arts Council. Additional interests include being a connector to resources in the dance/art community, creating her own work and collaborating with her husband, (Carlos Thompson) on their personal exhibition about transitioning Veterans LEFT OUT.

Morgan currently manages: C4 Atlanta Membership, Atlanta Unifieds

Morgan currently teaches: Ignite Lite

Sara Montijo – Program Manager

A picture of Sara Montijo.

Sara Montijo moved to Atlanta from New York City where she led dynamic arts-based programming with a critical and community focus. She is a passionate facilitator, with interest and experience managing multimedia apprenticeships. Some of her favorite projects introduced counter marketing tools to equip citizens to voice concerns about health and wellness issues, like the effects of sugary beverages, gentrification, food deserts, and fake news. When Sara isn’t facilitating, making art of her own, or snuggling with her kitties, she’s dedicating time to the hospitality industry where she believes ethically sourced (slow) food and sharing it together, has the power to shift paradigms, save the planet, bridge culture gaps etc. Sara graduated honors from NYU with an interdisciplinary degree and was the recipient of postgraduate funding to continue a multimedia storytelling project based on her concentration in agency and transformation. She has previously lived and worked in Argentina, Mexico, and Iraq.

Sara currently manages: Opportunity Arts