I cannot remember where I heard it. But I think about it all the time. I think about it when I want to drag my feet getting to work. I think about it when thoughts of procrastinating sink in to my tired brain. I think about it when working on the weekend to meet a deadline. I think about it whenever I have a “brilliant” idea but no action or plan to back it up.
No business ever failed for lack of good ideas.
The human brain requires energy. It requires a complex system of organs working together to fuel those thoughts. The guts fuel the brain.
I know it is a weird analogy but I like to think of our strategic plan as the “guts” behind our mission. It takes guts. It takes guts to be a freelance artist, and it takes guts to be an entrepreneur.
Over the years, I have heard this sentiment: “Me? I’m doing fine. I’m working regularly. I don’t need a plan.”
Mustering up the energy to create is no easy feat. I will agree with that. However, we need more than ideas to earn a living from our creative minds. A business plan is not some gimmick–it is road map to fulfillment. It is a way to reach your goals. All of them. A good plan includes business goals that align with your physical, emotional, and spiritual needs.
There is never a right time. The right time is now, no matter where you are in your career.
I teach business planning for arts. Because I do, I do my best to practice what I preach. Every year, our team makes time to plan. Actually, we make time to plan every week. We do this because not because we are robots, or brilliant minds that have figured out a magic formula for success. We do this because we know our limitations. We know that we face distractions. We do this because it is a core value of our organization to mirror the behaviors what we teach others.
I wanted so badly to bring to Atlanta a place for artists to come together to help support their goals. That is why we offer Ignite. I wanted to help connect artists to resources that I did not have access to when I was working as an actor. I feel in love with this work because I want artists in Atlanta to thrive–not just get by.
This last year, C4 redesigned several classes to keep up with the needs of artists in our community. It is our commitment to you to provide a high quality educational experience. It is our devotion to our mission. These days, there a more resources for learning the business side of the arts. Great! More access points for learning is a good thing. But I want to make the case for you to join us for Ignite this season. Here are some things that make C4 classes unique:
This is what we do! We are not riding a trend or chasing grant dollars. There is little glory in being an arts organization that does not produce or present, but we love our jobs. We hire artists who love teaching. Our team has years and years of experience in curriculum design. Which means that we will never promise you riches simply by taking on of our classes; however, we DO promise you learning objectives, trained facilitators, a variety of teaching styles for different styles of learners, and more. In other words, we are not just content experts or teaching based on our own experience–we are trained educators for adult learning.
Entrepreneurship is for everyone. I love entrepreneurship as a female. I have had ideas shot down because of my gender. It is a fact. Often women and people of color get shut out of traditional modes of industry and the arts are no exception. I see artists who identify as female and artists of color doing amazing, innovative work in Atlanta. Their hill is extra steep. Despite the challenge, women and people of color are embracing the role of entrepreneur, and they are making a difference. But this isn’t just my casual observation. A recent article by Forbes pointed out that more and more millennials and people of color are becoming entrepreneurs.
Connections. C4 classes connect people to people. I think the greatest value C4 classes offer is the opportunity for artists to come together from different backgrounds and disciplines, to learn from one another, to support one another, and to build a community of people who create. It is such a gift to experience. Many of the artists who have gone through our programs have meet new artists to collaborate with on projects that have received local and/or national recognition.
There will never be the right conditions to start. You don’t need to be at the beginning of your career or in crisis. The time is now. Join us for our next round of Ignite.
The last Friday of every month, C4 Atlanta features a new episode of our podcast Techsmarts | Art + Technology. Listen, Rate and Subscribe on iTunes and Soundcloud.
TechsmARTs Podcast : Episode 2 | Art Making and Virtual Reality, with Dale Adams
Featuring: Dale Adams, visual and sound VR artist
In this episode, C4 Atlanta chats with Dale Adams, Artist and Virtual Reality Specialist, about his work creating sound and visual work in the virtual world. We explore the possibilities for art making with VR technologies, the origins of art making with VR and how a group of artists is collecting Atlanta’s dreams.
Our Fall Hatch Training Intensive is right around the corner and applications are currently open for interested artists. C4 Atlanta is excited to announce our distinguished selection committee who will be choosing our next artist cohort for this program. We are excited to have the following esteemed public art professionals:
Through this concert, C4 Atlanta hopes to encourage voters to exercise their power to influence the future of the city in whatever way aligns with their personal values. In particular, C4 also wishes to recognize the efforts of the creative class to effect change in community through their voting power, organizing and artistic work.
Nse Ufot is Executive Director of the New Georgia Project and a passionate advocate for voter rights. A naturalized citizen originally born in Nigeria, Ms. Ufot grew up in Southwest Atlanta. She has witnessed the changes and fluctuations of the city and it population since her childhood. A lifelong advocate of civil, human and workers’ rights, she leads the New Georgia Project in its mission to engage and register Georgia’s eligible but unregistered African American, Latinx, and Asian American populations.
David Dreyer was elected State Representative for House District 59 in 2016. A graduate of Georgia State and Emory Universities, David is a long-time Atlanta resident. As a policymaker, David has been a vocal supporter of voter rights and voter protections.
Local favorites Little Tybee join #ActivateATL after their recent, successful U.S. tour. Known for their melodious, genre bending sounds, their music reflects the stellar musicianship of this eclectic six-piece ensemble. Their fourth, self-titled album was released in 2016 and they have shared stages around the world with artists such as Macy Gray, Of Montreal, Kurt Vile, Reptar, Sondre Lerche, Man Man, Kishi Bashi, and others.
Joining Little Tybee as co-headliner is singer-songwriter Chantae Cann. Blending the musical boundaries between jazz and soul, Cann released her solo debut album “Journey to Golden” in March 2016 after a 10+ year career as a backing vocalist and collaborator for artists such as India.Arie, Snarky Puppy, P.J. Morgan, Gramps Morton, and many others. Her highly anticipated sophomore album is due out in Fall of 2017. Both acts have a history of past support of social causes.
Doors open at 7pm on August 5, 2017, and the show starts at 8pm. Tickets are free, with an online pledge to vote or support your community. For more concert information and tickets, visit: c4atlanta.org/activate-atl
August 5, 2017
Doors at 7:00pm; Show Starts at 8:00pm
Masquerade (Hell), 50 Lower Alabama St. SE, Atlanta, GA 30308
Featuring Little Tybee and Chantae Cann.
About C4 Atlanta:
C4 Atlanta Inc. is a non-profit arts service organization whose mission is to connect arts entrepreneurs to the people, skills and tools they need to build a successful artistic career in metro Atlanta. The organization was founded in July 2010 in response to a growing need for business services for Atlanta’s arts community. C4 Atlanta fulfills this mission by offering professional practice classes for artists, fiscal sponsorship, co-working space, and more.C4 Atlanta’s program offerings are geared toward creating a new foundation of sustainability for arts and culture in the Atlanta region. For more information, visit c4atlanta.org.
About Nse Ufot:
Nse Ufot has dedicated her life and career working on various civil, human, and workers’ rights issues. As the Executive Director of the New Georgia Project, she is proud to lead the organization to its goal of strengthening the state’s democracy by registering and engaging Georgia’s eligible, but unregistered African Americans, Latinos, and Asian Americans.
Prior to joining the New Georgia Project, Ms. Ufot worked as the Assistant Executive Director for the Canadian Association of University Teachers, Canada’s largest faculty union. She also served as the Senior Lobbyist and Government Relations Officer for the American Association of University Professors. In this role, she coordinated initiatives for mobilizing members around legislation and regulations that impacted higher education and labor law.
Ms. Ufot, a proud naturalized citizen, was born in Nigeria and raised in Southwest Atlanta. She earned a Bachelor of Science from the Georgia Institute of Technology and a Juris Doctor degree from the University of Dayton School of Law. Ms. Ufot is fluent in both French and English. In her free time, she enjoys international travel, listening and playing music from the African Diaspora, and hosting house parties for close friends and family. For more information about Nse Ufot or New Georgia Project, please visit newgeorgiaproject.org.
About David Dreyer:
David was elected as State Representative for House District 59 in 2016. David was born in Ringgold, Georgia, but David’s family moved to Roswell where David started middle school. David graduated from Georgia State where he was involved in various student groups, including founding the Young Democrats and working with an environmental and homeless advocacy group. David received the student leadership award from his graduating class. After attending Georgia State, David graduated from Emory Law, where he remained committed to public service, serving as student body president and working on several campaigns.
One focus of David’s studies was constitutional law and voter protection, areas that remain in the forefront of his career. David was admitted to the State Bar in 2004, and David is an attorney with Penn Law Group, representing individuals and companies in courts throughout Georgia. David married Melissa in 2006, and they have two boys, Henry and Leo. David and his family place a strong value on community service and enjoy volunteering and helping neighbors.
David serves on the Higher Education, Science and Technology and Civil Judiciary Committees. for more information about David Dreyer, visit dreyerforgeorgia.com
About Little Tybee:
Little Tybee is a 6 piece band based in Atlanta, GA whose music has been described as genre bending and refreshing to both veteran and exploring ears. The core of each of their songs begins in the relentless and creative mind of vocalist/guitarist/pianist Brock Scott. The songs mature through the dedicated musicianship of 8-string guitarist Josh Martin, violinist Nirvana Kelly, bassist Ryan Donald, keyboardist Chris Case and percussionist Dallas Dawson. Little Tybee isn’t afraid to experiment freely, even dangerously at times, to follow a musical idea to its ultimate end. This mentality has led the group to explore music that transcends genre and packs a much bigger punch than their modest title implies. Over the past few years they have had the pleasure of sharing the stage with Of Montreal, Kurt Vile, Here We Go Magic, Rising Appalachia, Macy Gray, Reptar, Sondre Lerche, Nicole Atkins, Man Man, Kishi Bashi, and a number of others. For more information about Little Tybee, visit littletybee.com
About Chantae Cann:
Chantae Cann is next premier vocalist on the rise with her debut album “Journey to Golden” that released March 2016 at #1 on the iTunes Jazz Charts and #7 on the Jazz Billboard Charts.
Her vocal delivery is soothing, sultry and more than just soulful, it’s soul fulfilling. Whether you find yourself listening to her live at a show or turning her up in your headphones, chances are you will have peace in your mind and a smile on your face. Chantae’s music blends the exploratory sounds of Jazz with the feel good vibes of Soul, which makes for a mixture that is quite delicious. It is her heart’s desire to simply inspire, uplift and encourage the lives of others through music.
Chantae is not a novice to the music world. She has been blessed to travel the world as a background vocalist (10+ years) with P.J. Morton, Gramps Morgan, and most notably India Arie. She’s had the tremendous honor of collaborating with artists/bands such as, Snarky Puppy, Jarrod Lawson, Jonathan McReynolds, Tony Momrelle, Jaspects, The Foreign Exchange, Zo!, Mike Hicks, Sho Baraka and Khari Cabral Simmons.
Chantae’s second album is set to release fall of 2017. For more information about Chantae Cann, visit: chantaecann.com
C4 Atlanta has launched a new podcast for our TechsmARTs program. This podcast will feature similar content to our in-person TechsmARTs meetups, which will still occur a few times a year. However, we hope that through our new podcast format we can provide a bank of relevant content that artists can access over and over again. Additionally, we want to keep you up-to-date on trends in art and technology relevant to your arts careers.
Welcome to our inaugural episode! Future podcast content will be released monthly. Click the link below to subscribe.
Adam Huttler of Fractured Atlas speaks on the Federal Communications Commission’s current stance on net neutrality, and what the future may hold for artist and arts organizations if net neutrality is eliminated.
On August 5, 2017, C4 Atlanta hosted a TechsmARTs Conversation on Digital Documentation and Storytelling. Our friends at MOCA GA graciously hosted this conversation. Speakers Kimberly Binns and Reis Birdwhistell lead presentations for artists who don’t work in documentation mediums such as film and photography on the basics of documenting work. Both artists document work for other artists in the community, including photographing performance and visual art and documentary filmaking.
Reis talked about the basic needs for photographing work or performance. In particular, he emphasized that in order to get the shot you really want, taking time to experiment with different filters, light placement and effects while shooting can help eliminate time spent editing. Including a grey card or industry standard color card in the periphery of the shot (to be edited out later) can help a printer to find the proper color for accurate reproductions. For performance, preparation is key to getting quality images. Seeing a dress rehearsal beforehand can help with informing camera placement and which scenes have the best lighting for photography. Some scenes can also be staged out for the photographer as tableaus so that you can achieve the proper look and feel in a more controlled environment outside of the performance.
Kimberly’s presentation focused primarily on representing yourself through the story you’d like to tell about your art. As an example, Kimberly showed a clip from her series Maker_ in which she documents the work of Atlanta makers and creatives. Kimberly works with the individual artist to craft the perfect narrative for their artwork and business. Watch Kim’s film of Cord Shoes and Boots artist Sarah Green. Above all, Kimberly stressed beginning with what you have and working up to larger resources as you have access to them. You can begin with your cell phone camera or rent nicer equipment from a film rental company to stay economical. Some editing software is free but is limited in its usage. Some more expensive industry standard products like Adobe Premiere Pro and Final Cut Pro have free trials and online tutorials to help users learn to use software.
You can download a PDF copy of the slide decks presented below:
One last announcement: C4 Atlanta is launching a TechsmARTs podcast! Look for our launch this Summer 2017. Upcoming topics include net neutrality, working in virtual reality, submissions for film and TV and much more. Have a topic you’d like to see us explore in a future TechsmARTs? Submit it here.
Join us on Monday, June 5, 2017 from 10:30am – 12:00pm at MOCA GA for a free conversation on Digital Documentation and Storytelling.
This presentation and discussion for artists who don’t work in traditional documentation formats. What concerns should professional artists address when photographing and presenting their work and telling the story of their arts business through their documentation? RSVP HERE.
MEET THE PRESENTERS:
Kimberly Binns is a multi-disciplinary creative currently
living and working in Atlanta, Ga. She holds a BFA from
Georgia State University and has a background in
architectural design and video production. Her most
recent exhibition of works on paper included
compositions from her “He and Me Then We, but She”
series at the Museum of Contemporary Art of Georgia
(MOCAGa) and she has also been recognized for her
photographic works. Kimberly is heavily involved in the
arts and creative community and is currently producing
an ongoing artist documentary series titled “MAKER_”.
“As an artist, I hold a personal tenet that whatever art I create is always deeply personal. It is in the sharing of this art, and my creativity, however, that I give much of myself. I believe that my work should encourage the viewer to appreciate and synthesize what they see in a manner that’s befitting to their own sensibilities.”
Reis Birdwhistell is a freelance photographer living in Atlanta, GA. His interest in photography began in high school, where he began photographing for the school newspaper and yearbook. Prior to his work as a freelancer, Reis formally worked for a Photographic Services of Atlanta. He holds an Associate’s Degree from Rochester Institute of Technology in Photography. Subjects of his photography are incredibly varied and diverse, including past presidents, neighbors’ children, jewelry, architecture and more. Reis uses a variety of equipment and techniques to create his work in both digital and film formats. Reis shares his life with his beloved wife, to whom has been married since college.
C4 Atlanta is please to announce our launch of the 2017 Member Drive.
Between now and June 30, 2017 C4 Atlanta has a goal of adding 50 new artist members to our creative family.
Through our membership program C4 Atlanta connects artists through classes and member gatherings, amplifies artistic voices through advocacy work, andfosters a thriving and healthy arts community.
C4 Atlanta memberships help keep our training classes affordable for all, and insure that we can continue to provide vital services and programs to our community.
Membership begin at only $40 for the year and include many different benefits such as access to apply to KP Bridge health insurance, discounts to C4 Atlanta classes, cross membership with Fractured Atlas and so much more. See the full list of benefits here.
Consider a membership for yourself or for a creative friend today!
Already a member of C4 Atlanta? Then help us by sharing your testimonials here.
In Atlanta, there has been a lot of interest lately in art in the public realm. What is and is not allowed in the public sphere has been brought further to the forefront as the interest in public art, political art, and performance in public space grows.
For artists confronted with these issues, Georgia Lawyers for the Arts (GLA) is a tremendous resource. If you aren’t familiar, GLA provides everything from general education on issues of relevance to artists to low/no cost legal council for artists. They are an incredible resource to the artistic community, and one that every artist should know about.
C4 Atlanta recently partnered with GLA to offer a free workshop to the arts community around First Amendment Rights when working in the public right of way. GLA Executive Director Meredith Raigins, Esq., and Director of Operations Matthew Goings, Esq. presented the free workshop at 7 Stages Theatre on May 9, 2017. The contents of the presentation are available for download in the PDF below. Additionally, we have included other helpful links for more information.