Category: TechsmARTs

TechsmARTs Podcast: The Modern Day Actor

During the last week of each month, C4 Atlanta features a new episode of our podcast Techsmarts | Art + Technology. Listen, Rate and Subscribe on iTunes and Soundcloud.

TechsmARTs Podcast : Episode 4 | The Modern Day Actor with Victoria Temple. 

Victoria Temple is a Film and TV Agent for the Atlanta based talent agency People Store.

Featuring: Victoria Temple, Film and TV Agent for People Store, an Atlanta talent agency

For this month’s TechsmARTs podcast, Film and TV Agent Victoria Temple gives tips for the Modern Day Actor. How has casting changed with the advent of casting through self taping? How should actors present themselves when submitting to auditions and agents? What can help Atlanta actors to be competitive with actors from other markets?

Click Here to Subscribe to TechsmARTs

Check out more about People Store online:

People Store

Facebook | InstagramLinkedIn | Twitter Website

People Store provides a great list of resources for Atlanta based talent. Check out their list here.


TechsmARTs Podcast | Episode 3 : Engaging Your Following

The last Friday of every month, C4 Atlanta features a new episode of our podcast Techsmarts | Art + Technology. Listen, Rate and Subscribe on iTunes and Soundcloud.

TechsmARTs Podcast : Episode 3 | Engaging Your Following, with Brock Scott of Little Tybee

Singer Brock Scott performs with his band Little Tybee at C4 Atlanta's recent #ActivateATL concert.
Brock Scott performs with his band Little Tybee at C4 Atlanta’s recent #ActivateATL concert. Photo by Haylee Anne Kitties.

Featuring: Brock Scott, sculptor, visual artist and musician. 

Brock Scott of Little Tybee stops by C4 Atlanta to talk about social media and artistic creation to engage your following. Scott explains how he and his bandmates transcend the traditional cycle of audience engagement for musicians and create a unique artistic experience for their fans. What do 6 radios, over a hundred fans and locations across the world have to do with creating one of their most successful music videos?

Click Here to Subscribe to TechsmARTs

Check out more of Brock’s work online:

Check out the video for “Quiet As a Sail”, which utilized videos from all over the world of footage containing the transistor radios altered by Brock Scott.

On the Grid Creative

Facebook (On The Grid Creative) | Website

Little Tybee

Facebook (Little Tybee) | Twitter (@littletybee) | Instagram (@littletybee) | YouTube (Little Tybee) | Website

Brock Scott 

Instagram (@brockscott) | Solo Album Info


TechsmARTs Podcast : Episode 1 – Net Neutrality, Policy, & Action

Introducing our brand new TechsmARTs Podcast!

C4 Atlanta has launched a new podcast for our TechsmARTs program. This podcast will feature similar content to our in-person TechsmARTs meetups, which will still occur a few times a year. However, we hope that through our new podcast format we can provide a bank of relevant content that artists can access over and over again.  Additionally, we want to keep you up-to-date on trends in art and technology relevant to your arts careers.

Welcome to our inaugural episode! Future podcast content will be released monthly. Click the link below to subscribe. 

TechsmARTs Podcast : Episode 1 | Net Neutrality, Policy, & Action

Image of Protesters with Digital signs that say "Don't Block My Net".
Image by Backbone Campaign through Creative Commons.

Featuring: Adam Huttler from Fractured Atlas

Adam Huttler of Fractured Atlas speaks on the Federal Communications Commission’s current stance on net neutrality, and what the future may hold for artist and arts organizations if net neutrality is eliminated.

Contact your legislators and let them know how changes to net neutrality could affect your arts business. Find My Legislator’s Contact Information By Address

Fractured Atlas is a national arts service organization, serving the needs of professional artists and arts workers across the country. Click here to learn more about Fractured Atlas.

Click the link below to subscribe to the TechsmARTs Podcast!

Click Here to Rate and Subscribe

TechsmARTs: Digital Documentation and Storytelling

On August 5, 2017, C4 Atlanta hosted a TechsmARTs Conversation on Digital Documentation and Storytelling.  Our friends at MOCA GA graciously hosted this conversation. Speakers Kimberly Binns and Reis Birdwhistell lead presentations for artists who don’t work in documentation mediums such as film and photography on the basics of documenting work. Both artists document work for other artists in the community, including photographing performance and visual art and documentary filmaking.


Reis talked about the basic needs for photographing work or performance. In particular, he emphasized that in order to get the shot you really want, taking time to experiment with different filters, light placement and effects while shooting can help eliminate time spent editing. Including a grey card or industry standard color card in the periphery of the shot (to be edited out later) can help a printer to find the proper color for accurate reproductions. For performance, preparation is key to getting quality images. Seeing a dress rehearsal beforehand can help with informing camera placement and which scenes have the best lighting for photography. Some scenes can also be staged out for the photographer as tableaus so that you can achieve the proper look and feel in a more controlled environment outside of the performance.


Kimberly’s presentation focused primarily on representing yourself through the story you’d like to tell about your art.  As an example, Kimberly showed a clip from her series Maker_ in which she documents the work of Atlanta makers and creatives. Kimberly works with the individual artist to craft the perfect narrative for their artwork and business. Watch Kim’s film of Cord Shoes and Boots artist Sarah Green. Above all, Kimberly stressed beginning with what you have and working up to larger resources as you have access to them. You can begin with your cell phone camera or rent nicer equipment from a film rental company to stay economical. Some editing software is free but is limited in its usage. Some more expensive industry standard products like Adobe Premiere Pro and Final Cut Pro have free trials and online tutorials to help users learn to use software.


You can download a PDF copy of the slide decks presented below:


You can follow each of our presenters on their Social Media platforms here:
Kimberley Binns: @binnski (Instagram) | @kimberlybinns (Twitter) | Kim Binns (Vimeo)
Reis Birdwhistell: Reis Birdwhistell Photography (Facebook)


An archive of the conversation is available on Periscope here:


Resources Referenced in this Conversation:
Adobe Creative Cloud Editing Software (Modules available include Premiere Pro for Film and Lightroom, Illustrator, and Photoshop for image editing. Free 30 day trials available.)
Final Cut Pro (Software for Mac for editing film. Also has free trial versions available)


One last announcement: C4 Atlanta is launching a TechsmARTs podcast! Look for our launch this Summer 2017. Upcoming topics include net neutrality, working in virtual reality, submissions for film and TV and much more. Have a topic you’d like to see us explore in a future TechsmARTs? Submit it here.

Meet the Presenters for TechsmARTs: Digital Documentation and Storytelling

Join us on Monday, June 5, 2017  from 10:30am – 12:00pm at MOCA GA for a free conversation on Digital Documentation and Storytelling. 

This presentation and discussion for artists who don’t work in traditional documentation formats. What concerns should professional artists address when photographing and presenting their work and telling the story of their arts business through their documentation? RSVP HERE.


Filmmaker and Photographer Kimberly Binns
Filmmaker and Photographer Kimberly Binns.

Kimberly Binns is a multi-disciplinary creative currently
living and working in Atlanta, Ga. She holds a BFA from
Georgia State University and has a background in
architectural design and video production. Her most
recent exhibition of works on paper included
compositions from her “He and Me Then We, but She”
series at the Museum of Contemporary Art of Georgia
(MOCAGa) and she has also been recognized for her
photographic works. Kimberly is heavily involved in the
arts and creative community and is currently producing
an ongoing artist documentary series titled “MAKER_”.

“As an artist, I hold a personal tenet that whatever art I create is always deeply personal. It is in the sharing of this art, and my creativity, however, that I give much of myself. I believe that my work should encourage the viewer to appreciate and synthesize what they see in a manner that’s befitting to their own sensibilities.”


Photographer Reis Birdwhistell
Photographer Reis Birdwhistell.

Reis Birdwhistell is a freelance photographer living in Atlanta, GA. His interest in photography began in high school, where he began photographing for the school newspaper and yearbook. Prior to his work as a freelancer, Reis formally worked for a Photographic Services of Atlanta.  He holds an Associate’s Degree from Rochester Institute of Technology in Photography. Subjects of his photography are incredibly varied and diverse, including past presidents, neighbors’ children, jewelry, architecture and more. Reis uses a variety of equipment and techniques to create his work in both digital and film formats. Reis shares his life with his beloved wife, to whom has been married since college.

Meet the Panelist for Arts Journalism in the Digital Age

Join us on Monday, April 24, 2017  from 10:30am – 12:00pm for a free conversation on Arts Journalism in the Digital Age. 

We will discuss how the content, style and distribution of arts journalism and artistic critique changed as choices for journalistic consumption have increased. RSVP HERE.


Meredith Kooi  is a visual and performance artist, critic, curator, and educator based in ATL. Using research-based and process-based practices, Kooi engages radio broadcast, performance, drawing, mapping, writing, book-making and zines, video, photography, and installation to illuminate the embodied nature of the electromagnetic spectrum. In recent years, Meredith has been working collaboratively, connecting with others in conversations, oftentimes broadcasting those dialogues on air. She is an artist-in-residence with The Creatives Project (2015-17), a Wave Farm Transmission Artist, Hambidge Fellow, and recipient of Atlanta’s Office of Cultural Affairs Emerging Artist Award (2014-15).

Her art and culture criticism has been published in ART PAPERS, ArtsATL, ArtSlant, Bad At Sports, BURNAWAY, Dilettante Army, Temporary Art Review, Wussy, and soon to be Number. In 2014 she started the curatorial platform ALTERED MEANS, and from 2011-2016 she was editor and assistant director of Radius, an experimental curatorial platform based in Chicago.

Meredith is currently working on her PhD at Emory University in the Graduate Institute of the Liberal Arts, received her MA in Visual and Critical Studies from the School of the Art Institute of Chicago (2011), and earned her BA in Environmental Studies from Denison University (2007).

Twitter: @kooi_is_birdcage Website:

Floyd Hall is a cultural producer, storyteller, writer and documentarian from Atlanta, Georgia. His professional work often relates to the intersection of media and technology as platforms to bring cultures together and make the world a more fulfilling place. As an artist he is interested in the process of how we come to define and design ourselves, and is passionate about how history, culture and art blend together to construct narratives of place.

He has worked across the media spectrum in a variety of roles and capacities, including strategy, research and production; his current and past work spans several industries, including Gaming Retail, Brand Management, Nonprofit Arts, Social Change, Sporting Goods, Sports Media and Luxury Lifestyle.

Floyd counts the experiences of his Intown Atlanta upbringing, childhood summers spent in Augusta, Georgia and living in New York City as an adult as the primary influences on his life. Time spent in these locations gave him moments of clarity and insight about regional perspectives, the immigrant experience, how spaces influence patterns of life, and the imagination and ingenuity of different cultures.

Floyd is passionate about the STEAM (Science, Technology, Engineering, the Arts & Mathematics) disciplines and holds a BS in Mathematics from Morehouse College, a BS in Mechanical Engineering from Georgia Institute of Technology (Georgia Tech) and an MBA from Columbia University’s Graduate School of Business.

He has supplementary training in Radio & Television Broadcasting, is a Hambidge Center Creative Residency Fellow and has presented as a guest lecturer at Savannah College of Art and Design (SCAD), Spelman College, Spelman College Musuem of Fine Art, the Hudgens Center for Art and Learning and is a media contributor to ArtsATL and Americans for the Arts.

He has produced over 700 podcast episodes covering Art, Pop Culture, Fashion, Sports, and Technology, and has worked with several arts-related organizations in the Atlanta area, including Woodruff Arts Center/High Museum, Flux Projects, ArtsATL, Spelman College Museum of Fine Art and WonderRoot.

Twitter: @floydintl Website: Soundcloud: @floydintl

Laura Relyea is Executive Editor of ArtsATL. Her book, All Glitter, Everything, a collection of flash prose, was released by Deer Bear Wolf in March 2015. A portion of the book was included in the 2015 &Now Experimental Fiction Anthology, released biennially by the University of Notre Dame. Her essays, reviews, poems, and features have been published in The Bitter Southerner, Thought Catalog, Monkey Bicycle, Necessary Fiction, and elsewhere. Her book criticism has been published in PASTE, Fanzine, and Vouched Books. She was previously the Managing Editor of Scoutmob, and the Editor & Chief of Vouched Books. Relyea received a BA in Telecommunications and Creative Writing from Ball State University.

Twitter: @laura_relyea @ArtsATLcom Website:

Victoria Camblin is a writer, editor, art historian, and curator of public programming. She is the Editor and Artistic Director of ART PAPERS, a 38 year-old arts magazine and non-profit based in Atlanta, Georgia. From 2006-2013, she was Editor of 032c, a Berlin-based contemporary culture magazine, where she remains on the editorial board. Her writing has appeared in such publications as Artforum and Texte zur Kunst, in addition to a number of exhibition catalogues and artists’ books, and she has organized and contributed to public programming and exhibitions in Europe, in the Middle East, and in the southeastern United States. Camblin attended Columbia University in New York and the University of Cambridge (UK). She is a recipient of DAAD and Rauschenberg fellowships, and was the 2009-2012 Leslie Wilson Major Scholar at Magdalene College, Cambridge.

Twitter: @vcamblin @artpapers Website:

Stephanie Cash has been the Editor of BURNAWAY since November 2013. She was an editor at Art in America magazine in New York from 1993 to 2012. At BURNAWAY, she is responsible for all editorial content for the website and print editions, and for producing the Atlanta Art Guide, a free guide and map of current exhibitions and venues in the city. She also manages the Art Writers Mentorship Program, now in its third year.

Twitter: @stephanie_cash @BurnAwayGA Website:



TechsmARTs – Insta$$$: Instagram as a Sales and Branding Tool for Artists

TechsmARTs Panel at Mammal Gallery. Our featured panelists are (from left) Brandon Barr, Jeremiah Cowan and Jessica Durrant with C4 Atlanta's Audrey Gámez moderating. Photo courtesy of Terry Kearns.
TechsmARTs Panel at Mammal Gallery. Our featured panelists are (from left) Brandon Barr, Jeremiah Cowan and Jessica Durrant with C4 Atlanta’s Audrey Gámez moderating. Photo courtesy of Terry Kearns.

Instagram has become a new marketing frontier for creative entrepreneurs. In particular, the visual appeal of snapshots and videos can be of great benefit to those trying to grow their following or sales of their artwork. It has been one of the most popular tech topics suggested to C4 Atlanta over the past few months.

On Monday, March 28, 2016, we convened a panel of “Insta-Experts” at Mammal Gallery.  Their experiences spans a wide  experience uses for Instagram as a business tool for their arts careers. Combined, the panel has amassed an ever growing following of over 188,000 on Instagram. The panelists included:

A snapshot of our panelists' profiles on Instagram. Each is distinct to their artist's creative brand.
A snapshot of our panelists’ profiles on Instagram. Each is distinct to their artist’s creative brand. All images courtesy of Brandon Barr, Jessica Durrant and Jeremiah Cowan.

Jeremiah Cowan (@jeremiahcowan) : Freelance Photographer

Brandon Barr (@texturl) : Writer, Film & TV Production, Photographer and Executive Director of #weloveATL

Jessica Durrant (@jessillustrator) : Illustrator, freelance artist

While we had originally planned to post the audio for this panel discussion, our recording inexplicably cut out 10 minutes into the talk. Instead, we have attempt to provide a distilled version of the answers presented by the panel for this talk and a list of helpful resources on this topic for professional artists and creative workers.

Here are some of the recommendations and tips of the panel from that day:

Don’t be “Sell-sy” – social media is a platform, not a bullhorn. All of the panelists emphasized that while using Instagram had been a boon to their arts businesses, it was largely based on their ability to build relationships with other users and create a dialogue around their work. Portraying themselves authentically and genuinely was sited over and over again as an important part of building a strong Instagram following.

Be a real person. Speak to your followers and to other users whose work you admire. Answer questions authentically, not in a way that you feel would help to “build the business”. Be positive and let your joy shine through.

Limit hashtags. Use no more than about 5-6 at any one time. No one likes to scroll through a sea of hashtags.

Some hashtags are more useful than others. Try to use tags that are trending or have a following. Avoid hashtags that only you are using or which have been so over saturated with posts that it could be difficult to be noticed by new followers.

Focus on building a community around your art by curating your feed just like you would curate your brand. Think quality over quantity.  In order to truly build a following, also it takes time. Many of the users with large followings have spent literally years cultivating their feeds. Have realistic expectations around what you will be able to achieve in a reasonable timeline.

Consistency is key for building a following. Some of the panelist mentioned creating a regular posting schedule when trying to build a following, posting 3-4 times a day each day at the same time. For Instagram in particular, if you only post once a day or once a week, you will not a achieve a large following. Posting at the same times each day creates anticipation around your work and help to engage with users in International markets, who have different schedules. Participating in one of the many artwork a Day challenges that seem to be ever present on Instagram can help to build a following. In this case, joining this kind of small movement with a following can help not only to get your artwork in front of new faces.  but also to build a network of likeminded artists who are fans as well.

For visual artists,  consider running limited prints and telling your followers about it on Instagram. You can also creative special incentives that you only announce on Instagram to create more buzz.
Remember to have a way for them to buy from you or to learn more. Email is okay. A website that is easy to navigate and has clear contact info is better. Since Instagram does not allow you to link in your posts, it is important that you provide your website link or contact email in your profile so that potential employers and buyers have a way to find you.
Once you begin to develop a following, potential employers may approach you regarding contract work that is project based. Panelists reported being asked to participate in photography projects with new phones, corporate photography gigs, and other freelance project work. Be selective and match the opportunities you decide to take to your brand (and core values). Not every corporate partnership is a great idea. Be flattered, but don’t be taken advantage of. Make sure you ask questions about IP and don’t accept “dirt cheap” pay. They may be contacting you to avoid paying a photographer’s day rate–just something to keep in mind. Corporations looking to hire this way are often looking to bank on the following you have built up over time.
Regarding intellectual property and copyright violations and image theft: Instagram can make it very easy for an image to be copied and reposted elsewhere without your consent. According to one panelist, if you try to go after every little instance of someone sharing your images without permission, you will waste a lot of time and energy. Instead, it was suggested to save your legal muscle for egregious breaches of IP and copyright law or instances where others may be profiting off of your work or brand, letting entities who might protect your interests (agents, lawyers, licensing companies, etc.) help with handling these types of situations.
In researching for this panel, the following articles were found to be helpful resources:
How to Sell Art on Instagram via The Abundant Artist
The following websites have developed businesses around sellers on Instagram that can help followers to purchase work from artists and creatives on Instagram:
The following books were also suggested as a resource by panelist Jessica Durrant from her experience building her own brand and following:


TechsmARTs: Interactive Media and Tech Savvy Audiences

Mark Gindick DramaTech Box OfLast week C4 Atlanta and the Office of Arts at Georgia Tech had the pleasure of sitting down with Mark Gindick to talk about his use of technology and social media in his one man show, Wingman, for our January TechsmARTs. During our discussion Mark spoke quite a lot about what it takes to integrate technology of this kind into live performance, and where the inspiration for his show came from.




If you missed our discussion you can listen full recording here:



DSCN2232Mark Gindick has been in residence with DramaTech for the last few months working in partnership with the students to find solutions and innovative ways to continue adding technology to Wingman‘s already tech-savvy experience. Their time with Mark was spent developing a new website which would be integrated into the audience’s experience watching Wingman.

The students were unable to join us Monday, January 25th for our TechsmARTs discussion, but they did send over some thoughts about their experience and time working with Mark and this new website.

Here’s what they had to say…

David Howard, DramaTech member & Technical Developer

Being able to track the activity of the website, I was honestly surprised at just how much it was used during the show. Not only was it used, but the audience was able to have fun with it without much prior knowledge beforehand. I think the more tech savvy audience members were able to more easily use it, but that only fueled the entertainment that went to the screen for everyone else. And while not every performance needs this kind of interactive element, this show proves the relatively untapped potential you can have with the interactive environment. On a personal note, it was a fun and slightly surreal experience being able to be in an audience using a product I helped developed. I do a lot of theoretical work and projects in the classrooms here, but I was never able to take our work into the live field until this show.

Christina Herd, DramaTech member & Web Designer

What stands out to me the most about working on this show is honestly the message the show presents to its audiences.  In this age, it seems that the digital version of yourself can be more important than your actual self, and Wingman points out (in the funniest, but heart breaking, way) that this is just not the case.  Knowing that this was the case made designing this site an amazing experience. David, Dennis, and I were designing a website for a show that promotes human interaction over digital interaction. In order to do this, we worked with Mark and Jason VERY closely during the lead up for the demo (early December) to make sure the site did what the show needed it to do. Final touches were completed in early January, and bam the website did (in my opinion) exactly what the show needed. Working with Mark and Jason was such a treat, and I am very honored to have had the small impact on this performance that I did. It is truly an experience I will not forget.  I feel the website makes the show seem Tech Savvy for an audience that may or may not have that quality. It was awesome to watch the young people who use twitter frequently interact with each other on screen, then see the older people being to pick up tweeting.  Being Tech Savvy is important in today’s day and age, and I think the way art is handling that is very interesting. I believe this is truly a transition period for theatre, and soon we will have some art incorporating audience smart phone use as easily as they do lights/sound/set/costume/props/etc.  Art reflects culture, and our culture has shifted to smart phones being the norm and social media being very important, and art will soon follow in that direction.


Thanks to everyone who showed up for this incredible conversation.

For more information regarding Mark Gindick and his work check out his website :


Ladies and Gentlemen, Please Keep Your Cellphones On…

As a young theatre artist I’m often plagued by the fact that most professional theatre productions ignore the current state of technology and the direct connection that it can have to modern audiences. This conundrum of course sparks from the conflict of needing to stay true to a very old art form while also answering for the innovative technology in every person’s pocket. The real question for me is, how can performance artists begin to integrate things like social media and technology in a way that answers for tech-savvy audiences’ needs while remaining honest to the “old-school” storytelling form?

Professional Clown, Mark Gindick, answers many of these questions and more in his one-man show Wingman getting ready to run at Georgia Tech January 20 – 22. You can purchase tickets to the full production here.

Mark has been in residence with DramaTech for the last few months working and developing technology for Wingman. By using the brilliant minds of the next generation to integrate new technology and social media, Mark and DramaTech have created a truly unique experience that speaks directly to the heart of the Social Media Generation.

I had the pleasure to sit in on a short demo of the results of this partnership, and I was truly amazed. From the moment people walked through the door we were asked to keep our cell phones out! We got to choose the pre-show music, build a personal avatar, and live stream our own images all before the show ever began. I kept looking over my shoulder thinking some House Manager was going to ask me to “turn my cellphone off”. Instead, it stayed in my hand the whole time allowing me to interact with Mark’s show in a way I’ve never experienced in a theatre production.

C4 Atlanta and the Office of Arts and Georgia Tech are so excited to be presenting the next TechsmARTs discussion on this topic. We are even more pleased to be able to welcome Mark Gindick and the DramaTech students as our scheduled guests.

Join us on January 25th from 10:30am to 12:00pm at DramaTech’s Ferst Theatre for an open free discussion on “Interactive Technology and Tech-Savvy Audiences”. RSVPs are requested here

While you’re at it, check out this cool video C4 Atlanta put together, and get a sneak peek of Marks inspiration for his show Wingman: 






TechsmARTs : IP & Copyright in the Digital Age


Monday morning C4 Atlanta hosted a TechsmARTs panel discussion in partnership with The Office of Arts at Georgia Tech on Intellectual Property in the digital age. Special thanks to our host sponsors 7 Stages!

The revolution in the information technology world has fundamentally changed the way that people gain access to content. More and more information is becoming available in digital format making almost anything accessible with the click of a mouse. Yet the same technologies that provide this enhanced access also raise difficult questions concerning intellectual property because technology that provides easy access also aids in the ease of copying—both legal and illegal.

C4 Atlanta saw this as a very important and relevant topic trending in the arts community. After issues such as the Richard Price – Suicide Girls Instagram Price War and Tailor Swift’s public extraction from Spotify, C4 Atlanta saw an opportunity to bring a group of panelist together to discuss this poignant issue facing artists and their work.

The stellar panel for this talk was comprised of:

Each panelist played an important role in how the discussion was shaped, and offered varying insights related to copyright, fair use, and intellectual property. The morning started with the following video and concluded with a discussion and Q&A session.


Additionally, we have provided you with a list of articles and resources which sparked the original development of this discussion as well as links to articles/resources mentioned in the talk. If you did not have the opportunity to attend, a full recording of the discussion is available for your listening pleasure.  

Resources & Inspiration

Listen to the whole discussion here: