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C4 Atlanta Open House – Meet the Art Sale Artists

Hi friends!

We’re so excited to finally host you in our new facilitates for an open house! We can’t wait to finally welcome you into our new home at 132 Mitchell St SW!

In July 2019, C4 Atlanta moved into a new location just two blocks from our old home at 115 Martin Luther King Jr Dr SW in the M. Rich Building. This location had been home to FUSE Arts Center and the C4 Atlanta offices for nearly 7 years. Moving to a new location was something we had been planning for 2 years prior. We knew there was a need for more artist studio spaces at our new facility and more classroom spaces for our programming to grow.

After a long search, we found the perfect spot at 132 Mitchell St. And to welcome you, we’re throwing a big party to celebrate our grand opening. You can RSVP here to hang out with us in our new space on November 14, 2019.

There’s lots to celebrate, but we’re especially excited to let you know about the Art Sale we’re hosting with some of Atlanta’s best local artist talent. Work will be for sale at affordable prices just in time for the holidays. Come check out, pick up something for yourself or someone else, and get to know more about these C4 Atlanta artist members:

 

A photography piece by Davion Alston with a man holding an magnifying glass in front of his face. Davion AlstonAlston (b.1992) is a German born, Georgia native, where earth is his playground, and Atlanta is home. His exhibition and education spans from a multitude of Galleries, a handful of museums, with a BFA Georgia State University. He describes himself as an organized system of complexity, with accidental accessibility. See more of Davion’s work on Instagram at @davionalston.

 

 

 

 

A picture of a portrait painted by Angela Bortone.Angela Bortone – Angela Bortone is a Dominican-Italian painter and muralist based in the metro Atlanta region. She is also member of the artist collective Living Melody Collective. Born in the Dominican Republic, she spent nearly a decade abroad in Germany before moving to Atlanta in 2002. Her energetic works of abstract figurative realism are inspired by feelings, emotions and thoughts. Figures coexist with inky splashes that represent swirling subconscious mind.

Bortone earned a BFA in studio art from Georgia State University in 2010. Her work has been exhibited across various venues Atlanta including Oglethorpe University Museum of Art, MINT Gallery, and Whitespace Gallery and across the US. She has painted murals for the Marietta Museum of Art, the Center for Civil and Human Rights and even a painted a school bus with Living Melody Collective to promote voter engagement as a mobile civic inspiration machine. Learn more about Angela and see more of her work at angelabortone.com.

 

a piece of artwork by Rachel De Urioste

Rachel De Urioste – Rachel De Urioste is an Atlanta based multimedia artist, designer and fabricator. She works in a variety of mediums including digital design, cast resin, oils and felted wool. Her work is both playful and grotesque, exploring an imagined world of kind monsters, cynical cupcakes, and oysters with teeth.

In addition to her personal work, Rachel enjoys collaborating with individual artists and fabrication studios on a wide range of projects, including large scale puppets, costumes, miniatures, stop motion puppets, and public art installations. She loves learning new skills, and is always looking for a challenge.

 

 

A photo of a painting of hands by Krista M. Jones.

Krista M. Jones – Krista M. Jones (a.k.a. Jonesy) is an Interdisciplinary artist based in Atlanta, GA, USA. She was born to a military family in Dallas, Texas in 1973 and spent her life traveling both nationally and internationally. Jonesy has used art most of her life as a tool to express and process the human experience.

Jonesy studied Fine Art at University of Texas at Arlington and gained her BFA at Columbus State University in Photography and Painting. After taking on an internship as an Assistant Art Director she began a 13-year career in Graphic Design. Jonesy has embraced creative entrepreneurship full-time and focuses predominantly on canvas paintings and murals. She is affiliated with AIGA, Graphic Artist Guild, Alternate Roots and C4 Atlanta, where she graduated from Ignite and HATCH programs. Hatch is designed for artists working in community based public projects. Some of her clients include Atlanta BeltLine, Unscripted Way, Sustainable Wellness, Aquarius Magazine, Brandshake Creative, Precision Performance Atlanta, Expression Chiropractic, Hales Photography, Virtually Staging Properties, KGA Creative, City of Atlanta Mayor’s Office of Cultural Affairs, Third & Urban, Lake Claire Community Land Trust, MARTA, Modera Vinings, Livable Buckhead, ABV Agency, Path Foundation and Living Walls. She was a recipient of Laura Patricia Calle grant in 2017 for Living Walls in collaboration with four other women for a mural project called “In Solidarity” and assisted world-renowned artist Hopare in the creation of Atlanta’s largest mural to date. Her own murals can be seen around the Atlanta metro area and are rich with animal imagery, patterns, vibrant color and symbolism.

In her studio practice, she is currently working on a large body of work called “Pulling Light from the Darkness”. This ongoing work includes several series that focus on self-expression, gender, sexuality, empowerment, LGBTQI advocacy and intersectional feminism. This body of work focuses on human form, lighting, pose and position to express emotion and illustrate aspects of the human experience. Learn more about Krista and her work at jonesyartatl.com

 

A photo of a mixed media art piece by Michael Jones

Michael Jones – Michael Jones was born in Dallas, Texas, where he attended the famed Booker T. Washington High School for Performing and Visual Arts. He relocated to Atlanta, Georgia in 1994 where he received his bachelor’s degree in Painting and Sculpture from Atlanta College of Art (SCAD) in 1998. His focus was in non-objective, abstract paintings. = Newer works deals with definitions which he uses mixed medium, collage, found objects in addition he operates within interior and exterior urban spaces and honor the mundane materials that filter through our day to day lives.

My new work is driven by definitions of targets. A subject can be defined in many ways given the environment it is placed, the situation it is in, or the context in which it is used. I choose a target because it is the object at which efforts are directed. It places nouns as the aim of attack. Targets can be anything, which is why I feel the need to define them. Being an artist, I too am a target, since I represent the art that will be the subject of your criticism.

The new work is process driven. The physical act of shooting the target starts this process. I’m drawn to opposing things so the controlled randomness of the bullets traveling through the background sets the perimeters for the procedures. The gun becomes the first tool for marking or changing the surface of the target which exploits the notion of where my efforts are directed or the subject of attack. In addition found objects and mixed medium is added as a way for me to get the audience involved but letting them create their own conclusion of what they see in each target. Different pieces have themes that question one’s definition of
what or who a target is or can be. Learn more about Michael and see more of his work at letter75.com.

 

A photo of a painting names Ascension by Lauren Pallotta Stumberg.Lauren Pallotta Stumberg – Think Greatly, LLC is an art + design projects incubator led by Lauren Pallotta Stumberg – an artist, muralist, designer, illustrator and creative consultant based out of Atlanta, GA.

Lauren received a 2016/2017 Emerging Artist Award from the City of Atlanta. She serves on the board of C4 Atlanta as an artist voice as well as the Arts Community Liaison. Additionally, Lauren leads beautification efforts and community arts programming opportunities as a board member at large for Fourth Ward Neighbors Association.

Lauren is represented by dk Gallery in Marietta, GA. Inquiries to purchase her paintings and sculptures should be directed to Donna Krueger, dk@dkgallery.us.

Notable projects include the Moreland Mural Project; public art funding from the City of Atlanta, Norcross Public Art Commission, Hapeville Office of Economic Development; community art events such as Forward Warrior and Little Five Arts Alive; design work for small businesses in Atlanta and beyond; retail products at local shops such as Crafted and Sugarboo. Learn more about Lauren and see more of her work at thinkgreatly.com

 

A photo of a piece called A Moment of Transformation by Bree Stallings.Bree Stallings – Breanna “Bree” Stallings is North Carolina-native multi-media artist, illustrator, writer and activist.

Bree graduated from Queens University of Charlotte in May of 2013 with a Bachelor Degree in Studio Art and Creative Writing. She resides near uptown Charlotte where she works as a painter, illustrator and muralist. Currently, she teaches adults and children intermediate and advanced drawing and painting techniques at her studio called the Learning Lab.

Using art as her vehicle, she raises awareness for many causes that affect her life and those closest to her such as economic mobility, sexual health advocacy, displacement and homelessness and environmental consciousness.

Through the programs, curated art shows and fundraisers she has helped put on, Bree, alongside her creative team and partnerships with Project Art Aid, Behailu Academy, the Mecklenburg County Health Department, the Disappearing Frog Project, Pearls for Creative Healing and many more have helped raised over $500,000 for furthering development in Charlotte’s art and humanities scene.

Her works of art, poetry, and mixed-media collage have been covered and published in various print and online magazines including Creative Loafing, Charlotte Viewpoint, Indigo Rising, My City Magazine, MAYO, The Borgen Project, Society Charlotte, Charlotte Magazine and others.

In recent news, her partnership with the Mecklenburg County Health Department and students at Behailu Academy have provided the opportunity for 2 large-scale public art murals in designated “food deserts” to highlight the pressing issue of food insecurity in our communities. She is also an Artist As Change Agent Fellow of 2019 as sponsored by EmcArts, Artists Campaign School of 2017 Fellow as sponsored by Fractured Atlas, the 2018 GOLD Alumni Award Winner from Queens University of Charlotte and the 2017 Outstanding Leader In The Arts Award Winner from The Arts Empowerment Project.

Bree Stallings has been asked to speak, live paint, read poetry, present and facilitate workshops at the Community School of the Arts, Get Ready With Words, ImaginOn Library, C3 Lab, Blumenthal Arts and the Knight Theater, Discovery Place, the Sandra and Leon Levine Jewish Community Center, The Levine Museum of the New South, the Liberal Arts College Symposium, Industry Charlotte, the McColl Center for Art + Innovation, the Mint Museum of Craft and Design, UNCC Higher Education Symposium, the Foundation for the Carolinas among many other private and public events. Learn more about Bree and see more of her work at breestallings.com

 

A picture of a work by Anita Stewarts called NZ Lacy Lady with Attitude. Anita Stewart – Her parents would never have guessed that the red bearded Santa in kindergarten and the art lessons at the “Y” in junior high would have lead to this. She graduated from the University of Memphis in 1977 with a major addiction to art and a minor one to art education. After moving to Atlanta in 1983, with her family, she advanced as both artist and art teacher. As an artist she achieved awards in national, international and local juried competitions. Her work has graced the walls of universities , art museums and private collectors. Her work has aired on TV on numerous occasions. Her Anita’s ArtsCool founded in 1998, was recognized as one of the “crown jewels of Buford,(Georgia).” (Gwinnett Daily Post)

Her passion is traveling and painting solo in different countries :South Africa, Italy, Peru, Ecuador, Panama and Australia ..Where next? These resulted in series that sing “Celebrate the Differences”.Many of her pieces were done on site in different countries.Such a wide scope of wonderful experiences for anyone!

She has drawn,painted while sitting on the ground next to cathedrals and lemon trees in Italy.She painted in the presence of a glowing sunset in South Africa and combined it with nearby mysterious ancient rock art .She painted the emotional responses witnessed in the faces of pilgrims doing penance in Panama .She painted a life size diptyct of a little girl in Equador confronted by an iguana longer than she was tall!! .

Her latest honor was to reside in Beverley, Australia for a month as their first international artist in residence.

Patrons connect with her crazy real life stories that inspire her art. Many can’t wait to bring a piece of her international adventures into their home or business to inspire them to reach for adventure as well. Learn more about Anita and see more of her work at anitastewartgallery.com.

 

A watercolor painting of a landscape with city buildings, a river and a cruise ship.Diana Toma – Diana Toma is an award winning Romanian visual artist currently teaching and creating in Atlanta, Georgia. Influenced by the European culture in which she was raised and enriched with American flavor, her style arrived at a unique cross that blends traditional techniques in a contemporary approach.

Diana has been engaging with the art community since 1995 showcasing her work in over a hundred international group exhibitions & eight solo art shows. Holding a Master Degree in Fine Arts from the prestigious Romanian University of Art and Design in Cluj-Napoca, Diana is often invited to judge and jury art shows, and to speak on behalf of the working artist on open panels, such as The Mayor’s Office of Cultural Affairs, and at The Contemporary museum in Atlanta, Georgia. In 2015 Diana became the grand prize winner of the Michaels Springtime in Paris, a national contest with over 11,000 submissions. Between 1995 and 2019 Diana won an array of awards, on state level, nationally and locally. Her artworks have been showcased in art magazines, billboards, and acquired by her county and corporations to be displayed in public spaces. Diana has recently completed a one year artist residency at Anne O Art gallery in Buckhead. Diana is the demonstration chair for Georgia Watercolor Society. Diana also teaches painting classes for adults in Atlanta area as well as at other art centers within US and abroad. Her teaching approach focuses on fast, free-flowing painting release, and creative un-blockage. Learn more about DIana and see more of her work at artbydianatoma.tumblr.com.

 

C4 Atlanta Art Sale 

Featuring works by Davion Alston, Angela Bortone, Rachel De Urioste, Krista M. Jones, Michael Jones, Lauren Pallotta Stumberg, Bree Stallings, Anita Stewart and Diana Toma

Part of C4 Atlanta’s Open House and Mural Unveiling with WarnerMedia

Thursday, November 14, 2019

6:30pm – 8:30pm

FUSE Arts Center

132 Mitchell St SW, Atlanta, GA 30303 – Third Floor

FREE, but you must RSVP

RSVP ONLINE HERE

Artist Highlight: Meet Davion Alston

Davion Alston is an inaugural Warner Media Creative Resident here at C4 Atlanta. His exhibition Project 1B: Works on Paper & Other Interpretations will be on display for our Open House event on Thursday, November 14th at 6:30PM.

Can you tell us about your exhibition?

Davion Alston in his natural environment surrounded by his art.
Davion Alston in his natural environment surrounded by his art.

This exhibition revisits past photographic work with a little more room to ambiguously play with spatial arrangements. I am intentionally collapsing the sense of chronological order within the use of some of my past work and recontextualizing its purpose by way of sculptural installation.

The exhibition explorers my overarching interests in resiliency, immobility, and desire. All themes being vaguely or directly in touch with one another are meant to spark ambiguous joy and supple means of pleasure. I use materials that are meant to help assist other finer materials, like painters tape, builders construction paper, or thread. My use of these materials leans into critique within institutional structures, while also contending with the commodification and purpose of its form.

I own nothing, I learn to unlearn and to constantly let go. I work intimately, quietly, and collectively.

What has been your experience as a Warner Media Creative Resident so far?

Work from “Project 1B: Works on Paper & Other Interpretations”

I feel my time within the incubator is very fruitful and vast. In this year alone, I utilized C4 Professional Practices, programs, and resources to provide full health insurance as well as finding structure provided by organization by doing the residency program, giving me subsidized space. Ever since being here, I have felt very welcome with open arms as I am softly allowed to experiment within their new spaces. My cohort is equally inspiring within their realm of work. It feels good to be seen and heard by the C4 Organization and creatives.  

About Davion Alston

Alston (b.1992) is a German born, Georgia native, where earth is his playground, and Atlanta is home. His exhibition and education spans from a multitude of Galleries, a handful of museums, with a BFA Georgia State University. He describes himself as an organized system of complexity, with accidental accessibility.

 

Where Can I Find Out More About Davion Alston’s Work?

Instagram: @davionalston

Come see Alston’s work on display Thursday, November 14th at 6:30PM at our new location on Mitchell Street. With food by Chef Kory DePaola of Empire State South, art sale with C4 artists and mural unveiling by Michael Jones. RSVP online here.

 

Project 1B: Works on Paper & Other Interpretations by Davion Alston

Part of C4 Atlanta’s Open House and Mural Unveiling with WarnerMedia

Thursday, November 14, 2019

6:30pm – 8:30pm

FUSE Arts Center

132 Mitchell St SW, Atlanta, GA 30303 – Third Floor

FREE, but you must RSVP

RSVP ONLINE HERE

 

 

Investing in Atlanta’s Arts Educators is an Investment in Atlanta’s Youth

Why investing in Atlanta’s Creative Youth Should Also Include an Investment in Atlanta’s Arts Educators

By: Elisabeth Herrera-Very for C4

 

Atlanta is known for it’s vibrant, diverse, expanding arts community. From the amazing street art adorning our neighborhoods to blockbuster film projects; we have so much art to celebrate. Atlanta seems like a likely place to invest in the future of it’s arts community, however, the accessibility of arts education for Atlanta’s youth tells a different story. Wouldn’t it make sense to grow our own artists within the educational institutions we already have established? Wouldn’t more arts programming in our public schools add only greatness to our already robust arts scene? A greater emphasis on the arts sounds like an amazing idea but for that to happen we need to invest in supports for our arts educators.

All students in Georgia do not have equal access to a quality education in the arts. Data collected by the Georgia Council for the Arts (2015) show that nearly 40% of Georgia’s youth do not have access to high quality visual arts education, this means that students are being taught by a person who is not certified to teach visual arts, and 19% of those students do not have access to visual arts education at all. Arts disciplines such as theater arts have an even lower amount of high quality teachers in the field with 76% of Georgia’s youth going without any access to theater programs in their school (Bell, 2015, p. 17). One may ask, why don’t schools hire more arts educators? Historically, arts have been undervalued in public schools with little to no investment in growing arts programs, however, a more pressing problem is having access to high quality arts educators to fill those vacancies in the event that a school or district decides to invest in the arts. Keeping high quality educators in the field is problematic due to ever increasing teacher turnover.

SEE FULL ARTS EDUCATION REPORT HERE

In Georgia, like across our nation, teacher turnover is high. The Georgia Partnership for Excellence in Education stated in it’s Top Ten Issues to Watch in 2019 report that 13% of Georgia’s teachers leave the profession after only one year and 44% of teachers leave the field by their fifth year (GPEE, 2019, p.24). This high level of teacher turnover costs our public schools over 2 billion dollars every year (Phillips, 2015, para. 3). Many factors contribute to this alarming rate of attrition (teachers leaving the field) but the lack of supports for teachers is high on the list of reasons. The findings from GADOE’s “Georgia’s Teacher Dropout Crisis” survey (2015) show that one of the main reasons teachers leave the field in Georgia is the lack of professional development (Owens, 2015, p.4).

DOWNLOAD FULL PDF HERE 

As a visual arts teacher, I have spent the past near decade working in a variety of metro-Atlanta districts serving traditionally underserved populations. I have seen first-hand how the lack of supports for teachers affect the success of students. With pay freezes and furloughs, high-stakes testing, and general apathy or disregard towards the profession by the public it isn’t hard to see why so many people choose to leave the field. This is especially problematic in the fields of fine arts. So many principals do not have an understanding of what we do and so many school districts see us as extraneous additions to the curriculum. When a trained professional is treated as one of the least important members of the staff it is hard to maintain morale. In the majority of metro-Atlanta districts arts teachers exist on an island of isolation. Being the only art teacher in a school can be lonely; there is no one to bounce ideas off of, no one who speaks the language of the arts fluently, and sadly, no room to grow. Sitting on the lowest rung of the ladder year after year is exhausting and disheartening. Upon sharing my findings with a group at C4 one member stated that her husband had been a theater teacher but chose to leave the field. She stated matter of factly “…and he was such a good teacher”. Unfortunately, this is not uncommon. Those of us who have a true passion for teaching in the arts are often crushed by the lack of supports or lack of access to supports.

I share these findings with the intent of sparking conversation in regard to what we value about the arts in Atlanta and the correlation between growing our artists and supporting our arts educators. Investing in Atlanta’s creative industries means investing in the educators who nurture and facilitate the growth of those creatives. We have all turned to someone to learn something new at some point in our life and those experts in their field supported us. Now it’s our turn to support those who teach in the arts because without their expertise our vibrant arts community will fade and for some of our most creative kiddos, their most effective means of communication with their world will cease to grow.

Resources:

  • Bell, A. (2015). Arts Education in Georgia: Public School Data and Principal Perspectives. Retrieved April 15, 2019, from https://www.georgia.org/sites/default/files/wp-uploads/2018/07/Arts-Education-Research-Report.pdf
  • Georgia Partnership for Excellence in Education (2019). Top Ten Issues to Watch in 2019. Retrieved April 15, 2019, from http://www.gpee.org/wp-content/uploads/2019/01/GPEE-Top-Ten-2019-Final_1-7-19.pd
  • Owens, S. J. (2015). Georgia’sTeacher Dropout Crisis A Look at Why Nearly Half of Georgia Public School Teachers are Leaving the Profession. Retrieved April 15, 2019, from https://www.gadoe.org/External-Affairs-and-Policy/communications/Documents/Teacher%20Survey%20Results.pdf
  • Phillips, O. (2015, March 30). Revolving Door Of Teachers Costs Schools Billions Every Year. Retrieved April 15, 2019, from https://www.npr.org/sections/ed/2015/03/30/395322012/the-hidden-costs-of-teacher-turnover

C4 Atlanta Expands Space to Offer More Studio Space for Artists In South Downtown

 

FOR IMMEDIATE RELEASE

C4 Atlanta Expands Space to Offer More Studio Space for Artists In South Downtown

DATE: Wednesday, March 20, 2019

Atlanta, GA – C4 Atlanta announces a space expansion to provide more studio opportunities to Atlanta-based, artists. C4 has signed a lease to become a tenant at 132 Mitchell Street.

After being at the M Rich Building since 2012, the nonprofit arts organization will be doubling its current space capacity. In addition to artist studios, the new arts center will offer offices for small arts businesses and nonprofits. The space will have two common area rooms for meetings or workshops. C4 Atlanta has a target move-in date of May 1, 2019. The space has a new HVAC system, elevator, and buildout is to begin soon for a fully ADA compliant bathroom. The new arts space will also be renovated with new floors and paint before move-in.

The expansion is part of an effort to keep arts workers from being fully displaced from South Downtown. With new development coming, real estate prices are expected to escalate. This trend is happening in Atlanta and other major cities across the United States.

As part of a program expansion tied to the space, C4 Atlanta will be receiving a $10,000 grant from the Emily Hall Tremaine Foundation to pilot a new incubation program that combines professional development and coaching with studio space for artists. C4 Atlanta works with a diverse array of artists that includes visual artists, performing artists, film makers, musicians, and curators.

“We are excited about this move. Our team has been exploring this possibility for several years,” said Jessyca Holland, co-founder and Executive Director. “At one point, we thought we may have to leave downtown but we found a space that fits our vision for the next several years, and we get to stay in the heart of the city of Atlanta.”

132 Mitchell is owned by Winter Properties. The building is located near public transit. C4 Atlanta will rent out the top floor.

“We are excited to be a part of C4 Atlanta’s next growth phase. The arts are important to the fabric of South Downtown,” stated Stacy Crane of Winter Properties.

The organization is now seeking artists who are in need of a studio or small art businesses that need office space. For more information, please email actionteam@c4atlanta.org.

About C4 Atlanta:

C4 Atlanta Inc. is a non-profit arts service organization whose mission is to connect arts entrepreneurs to the people, skills and tools they need to build a successful artistic career in metro Atlanta. The organization was founded in July 2010 in response to a growing need for business services for Atlanta’s arts community. C4 Atlanta fulfills this mission by offering professional practice classes for artists, fiscal sponsorship, co-working space, and advocacy for arts workers. C4 Atlanta’s program offerings are geared toward creating a new foundation of sustainability for arts and culture in the Atlanta region. For more information, visit c4atlanta.org.

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Talk Art to Me: You’ve Got Mad Skills by Vito Leanza

 

Vito in Macy’s Thanksgiving Day Parade in a costume he designed and built.

“Any acrobatics? Tell us more about your rope spinning.”

How many of you have gone to an audition and have been asked similar questions by the folks behind the table at your audition? For me, personally, it happens all the time.

When I first moved to New York City in 1995 to pursue a career in Musical Theatre, the buzz word flying around was “Triple Threat.” For those who don’t know what that means, it refers to being a Singer, Dancer and Actor. What more could Producers and Directors want? That was the whole package!

Back then (and still true today) many dancers, were strictly dancers, some could sing, but their forte was dance. They were known as Dancers who
sing. Singers on the other hand, same scenario, were Singers who could dance or Singers Who Move Well. No one really asked you if you could act, they just assumed you could. They would know more if they handed you sides to study.

In todays competitive world of Musical Theatre, Film and Television, its almost demanded that we have a special skill to make us stand out, to land that role. This is true especially in Musical Theatre where shows are much more flashy, technical and exciting! Take the recent revival of Pippin! You get the picture? Our special skills are just as important as our singing/dancing and acting lessons.

Before I found my way into musical theatre, I just happen to have many special skills. I learned because I was interested in them, not because I needed them for my resume. Here’s my list of special skills that I love to rattle off to folks for fun, but they are all true.

I am a Singer/Dancer/Actor/ Acrobat/Puppeteer/Stilt Walker/Unicyclist/
Juggler/Improv Actor/Writer/Costume Designer. In fact at one point, below
my special skills on my resume, I was bold and wrote “Creative Beyond
Belief.”

Vito as an acrobat in Joseph and the
Amazing Technicolor Dreamcoat.

I learned all these skills bit by bit as time went by. I learned how to ride a unicycle at age 9 because a unicycle club came and performed at my elementary school. As a kid, I was also a springboard diver. I competed in high school and was a scholarship athlete in college. I had always been acrobatic and one day, while hanging around my church gym, I took those diving skills and transferred them into tumbling skills, which lead me to being a Varsity Cheerleader for 3 years. After college, I worked at Walt Disney World where I learned how to be a puppeteer and stilt walker, which were jobs within my job as a character performer and dancer. Eventually that lead me to dance classes and Musical Theatre.

When I moved to NYC and had a real resume, I would be at auditions and the producers would glance down and look at my special skills and almost always ask about my acrobatics. In fact, I got 90% of my jobs because of my special skills.

In 1997, I auditioned for the national tour of Joseph and the Amazing Technicolor Dreamcoat. I went in and sang and they asked me to return for a call back. Before I walked away, something compelled me to speak up about being an acrobat. It’s important that when you have the opportunity to sell what makes you unique, you do it! The folks behind the table lit up and said when I returned for my callback, I could tumble for them. The next day at the dance call, they asked me to tumble and I did a few tricks for them. I got the job and spent 15 months on the road.

I am now in the Atlanta Gay Mens Chorus and currently working at Stone Mountain Park during their Pumpkin Festival. I was called in to audition at Stone Mountain Park after I was seen at Unifieds. I was asked to prepare a comedic monologue and a song. I did my monologue then sang my song. They (and there were 4 folks behind the table that day) looked down at my special skills and began to ask about each special skill one by one. One director literally said “Stop, I didn’t hear a word after you said Costume Designer.” He was still trying to process that when the others where already asking about my circus skills and my puppeteering. Clearly I got the job. But I actually got 3 separate jobs from that one audition. I was hired as a Puppeteer, an Improv Actor and a Costume Designer. Here’s the kicker, I am also riding my Unicycle in a parade as well as Juggling. 5 skills utilized!

Life is a journey. We learn new things that lead us to other new things. As performers, we have a world of opportunity to learn new special skills.
Atlanta has more and more quality theaters opening all the time, plus more tv shows and movies filming here. I encourage you to seek out a
Puppeteering class, an acrobatics/tumbling class, a circus skills class. Make yourself more marketable. There’s a reason it’s called a Play.

Vito holding a Shrek Dragon Puppet that he made.

Connect with Vito:

Email: vitoworld@yahoo.com
Website: http://vitoworldproductions.com/

Five Ways to Optimize Your Website

 

With the continous rise of social media, creatives often wonder why it’s important to still have a website. Instagram allows you to collect your profiles data analytics,  connect with your audience , sell ads, and essentially expand your brand. However, there are still many incidents where popular influencers pages have gotten hacked and they’ve had to start all the way over. Your website is YOURS! This is where people are coming to learn about you. The question becomes, why should your audience visit your website? They can visit your Instagram , Facebook, and Snapchat to see what you’ve been up to.  Here’s five ways that you can optimize your website and keep your audience coming back for more.

  1. Update your website frequently –
    Keeping your audience engaged with what your doing is very important. Make sure that whatever new projects you’ve been working on or new achievements you’ve made in your career are featured on your website. Some artists have content that is exclusivley for their website. When you update your website frequently, you’re giving your audience a reason to constantly check your page for new content.

2. Offer discounted prices or promotions for people who join your mailing list through your website – 

People LOVE discounts! They’re also intrigued by recieving incentives for actively engaging with your platform. Once you’ve collected contact information from your audience you now have the power to engage with them more frequently. You’re able to see what they like, what they care about, and invite them to your shows/events outside of social media.

3. Use social media to drive traffic to your website – 

Whenever you post a new video,  put new artwork up for sale, post a blog, or an article that you like, let people know on your social media pages that there’s something new up on your website.. As a performing artist, I will often post a teaser performance video and tell people to view the entire video on my site. Make sure that you’re utilizing your Instagram and Facebook stories along with posting on your page.

4. Use your data analytics from your website to create your own marketing strategy – 

Knowing what your audience is interested in and how many times their visiting your site isn’t enough when you don’t know how to use the data to expand your brand. Anaylze your site data and come up with marketing strategies based off of what your audience wants. For example, if my unique visitors

5. Sell ad space/ offer ad space in exchange for sponsorship – 

When I started reaching out to potential sponsors for my debut concert, I created a sponsorship package which included ad space as perk for sponsoring the event. This is a way to generate income based off of how many people view your site. It provides an incentive to create new business realtionships.

 

Whether you’ve had your website for years or just starting out, these are great tips to help you stay up to date in the constantly changing digital world. People are interested in receiving information and content in real time! These tips can help to make your website the go to place for content in your artistic field.  If you’re thinking about starting a website or revamping your own, sign up for our Website Bootcamp class happening Tuesdays, Sept 25 – Oct 16, 2018 from 6:00pm to 9:00pm.

 

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Sponsor Spotlight : The Pixel Pusher

We appreciate the support of “The Pixel Pusher” who sponsored the Atlanta Unifieds Auditons. It’s important to C4 Atlanta that we support Atlanta Businesses who support artists. Learn more about The Pixel Pusher team and their support for the Atlanta Theatre community.

 

 

 

TechsmARTs Podcast: Episode 2 | Virtual Reality and Art Making

The last Friday of every month, C4 Atlanta features a new episode of our podcast Techsmarts | Art + Technology. Listen, Rate and Subscribe on iTunes and Soundcloud.

TechsmARTs Podcast : Episode 2 | Art Making and Virtual Reality, with Dale Adams

Dale Adams (far left), with Dream Collection Agency. Photo Courtesy Dream Collection Agency.
Dale Adams (far left), with Dream Collection Agency. Photo Courtesy Dream Collection Agency.

Featuring: Dale Adams, visual and sound VR artist

In this episode, C4 Atlanta chats with Dale Adams, Artist and Virtual Reality Specialist, about his work creating sound and visual work in the virtual world. We explore the possibilities for art making with VR technologies, the origins of art making with VR and how a group of artists is collecting Atlanta’s dreams.

Check out more of Dale’s work online:

Behance | Twitter (@architeck1) | Instagram (@architek1) 

For more information about Dream Collection Agency, visit dreamcollectionagency.com or dial 267-53WINK.

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