Tag: atlanta arts

New C4 Requirements for KP Bridge Program

Dear arts community, Please be aware that we are updating the requirements to participate in the Kaiser Permanente Bridge Program.  

Students looking at camera smiling.

New Requirements: 

Eligible C4 Atlanta members must meet at least one of the two following training requirements:  

  • Option One – C4 Atlanta Individual Member must be actively enrolled in or have completed Ignite, entrepreneurship training seminar for artists. 
  • Option Two – C4 Atlanta Individual Member must have completed onof our professional development classes, submit a one-page Artrepreneur Plan (template provided by C4 Atlanta) AND attend an orientation session (day of application). 
Professional development class may include: Website Bootcamp, TechsmARTs and other workshops throughout the year. This summer, C4 Atlanta will be adding a Marketing Bootcamp 4 Artists and a Bookkeeping 101 class. In Fall 2012, we will be layering in more professional development opportunities to align with our mission to create a sustainable creative economy.  


The Kaiser Permanente Bridge Program eligibility requirements remain the same and can be found at www.kpgabridge.org orwww.c4atlanta.org.


Why the change?
The Kaiser Permanente Bridge Program and C4 Atlanta share a similar goal: we want to see you thrive. C4 Atlanta is not an insurance provider. Our aim is to help you create a sustainable arts business by offering professional learning opportunities, and by offering resources that promote organizational efficiency and effectiveness. 

Cross-Membership Initiative to Support Atlanta Arts Community

I am super stoked about this initiative. Read the press release below!


Alternate ROOTS, C4 Atlanta and WonderRoot Launch Arts Service Cross-Membership Initiative to Support Atlanta Arts Community

Alternate ROOTS, WonderRoot and C4 Atlanta are proud to announce the launch of an Arts Service Cross-Membership Initiative that extends discounted membership opportunities to members of each of the partnering organizations.  The cross-membership initiative between three organizations will reduce the cost of membership for artists to access vital services and educational resources. The program works to strengthen the ties between the partner agencies and their constituencies, and consequently, increase access to essential opportunities for artists and organizers.

Seeking to extend opportunities to the artist members of all three organizations, the cross-membership initiative will extend the services of Alternate ROOTS, C4 Atlanta and WonderRoot to the members of the other organizations for a flat $10 cost.  This reduced cost will encourage members of each organization to become involved in the services and programs of the others.

Alternate ROOTS, a nonprofit organization whose mission is to support the creation and presentation of original art, in all its forms, which is rooted in a particular place, tradition or spirit. Through this initiative, artists will receive an introductory membership to Alternate ROOTS that will provide access to all ROOTS publications. Introductory membership typically costs $20, but with this cross-membership initiative, it will cost $10 for members of either C4 Atlanta or WonderRoot. Regarding this opportunity, Manager of Programs & Services, Shannon M. Turner said, “Alternate ROOTS is so happy to welcome in new members through this partnership with WonderRoot and C4 Atlanta.  We’ve already grown and learned a lot from working together on an organizational level.  It only makes sense that we now extend those opportunities on down to our respective memberships.”

C4 Atlanta, an organization who works to build a foundation of research, technology and education for a sustainable creative economy in Atlanta, offers  entrepreneurship training, professional development opportunities, and access to health care coverage through a partnership with the Kaiser Permanente Bridge Program. Membership usually costs $40, but for members of either Alternate ROOTS or WonderRoot, membership will be only $10.

“All three of our organizations exist to serve the arts community,” commented Jessyca Holland, Executive Director, C4 Atlanta. “We want our members to take advantage of the opportunities offered by Alternate ROOTS and WonderRoot. A strong community means having a strong arts sector. That’s our goal.”

WonderRoot is a nonprofit organization with a mission to unite artists and community to inspire positive social change. Artist members have access to all of WonderRoot’s arts production facilities, as well as artist education and professional development opportunities. Annual artist membership costs $60, but will be available for $10 to members of Alternate ROOTS or C4 Atlanta.

The partnership between these three arts service organizations is rooted in a shared desire to support and sustain the arts and artists in Atlanta.  By joining together to offer discounted memberships, Alternate ROOTS, C4 Atlanta and WonderRoot are committing to each other’s members, as well their own, thereby creating a more unified and cohesive arts community.

Artists wishing to take advantage of this cross-membership opportunity should become members of Alternate ROOTS, C4 Atlanta or WonderRoot.  They will receive promotion codes and details on how to receive discounted memberships to the other two organizations when they sign up. This cross-membership initiative will be valid until further notice.


 Alternate ROOTSwww.alternateroots.org


Alternate ROOTS Membership: http://alternateroots.org/membership

Alternate Roots Contact: Shannon M. Turner, Manager of Programs and Services,      shannon@alternateroots.org

C4 Atlanta: www.c4atlanta.org

C4 Atlanta Membership: http://c4atlanta.org/membership/

C4 Atlanta Contact: Jessyca Holland, Executive Director, jessyca@c4atlanta.org

WonderRoot: www.wonderroot.org

WonderRoot Membership: www.wonderroot.org/membership/

WonderRoot Contact: Chris Appleton, Executive Director, chris@wonderroot.org

Transportation, Arts & the Long Commute to Nowhere

Guest Post By Rebecca Holohan, C4 Atlanta Artist Member

The ladies on the #5 bus take their places

Photo of the inside of a MARTA train.
Photo: Marge Curtis

every morning, trade gum, mints, cookies,
scratch tickets, Kleenex as we lurch
down Piedmont Road. One’s always telling
the others some story, like the time she fished
with gummy worms as bait, you shoulda seen their faces…

When they laugh it’s a sharp loud chorus
punctuating the groggy morning commute
there’s one who always whoops
and one who cackles
and one who snorts
and that lady in the corner who always chuckles
not sure if she’s in on the joke…

The mist covers the heavy skyline,
blurs the harsh buildings of Buckhead,
as our bus rattles on, cackle wheeze
snort whoop, a morning holler,
a groaning bus, the ding of the line you pull
for your stop, traffic swimming around us,
this wide rusty ship that carries us all to work, or somewhere…

I moved to Atlanta a year ago as a recent college graduate and young writer and artist. I couldn’t afford a car when I came here, and relied on MARTA buses to find my way around the city.

I realized early on that navigating the public transportation system of Atlanta was a journey through the race and class landscape of the city. To understand the situation, I had to understand the context of MARTA, its funding, its legislative battles, who it was meant to serve and who benefits from its failures to provide true access to the city for those who cannot afford a car. Unlike other cities I had lived in, where people of varying races, genders, and economic classes all rode public transportation, Atlanta’s transportation was strongly segregated.

Photo of inside a MARTA station. Artwork over the Breeze Card Machines.
Photo: Marge Curtis

I was often the only young white woman on the buses, and depending on which bus line I rode, the other passengers seemed somewhat puzzled when they noticed me. A few times people asked if I was a student, attempting to “place” me. Many white people I met seemed even more puzzled by my situation—I was college-educated, white, from an affluent background, and yet rode the buses? They wondered aloud how I could even live here without a car. They asked why my parents wouldn’t help me buy a car. They were confused, sometimes incredulous, or pitying. One person joked, “I guess you don’t know what MARTA really stands for…Moving African-Americans Rapidly Through Atlanta!” This remark further confirmed for me that the historic legacy and present reality of racism deeply shape the discourse around public transportation in Atlanta. The Atlanta Transportation Equity Project  at Clark Atlanta University cites “transit racism and transportation apartheid” as “major factors that have kept [Metro Atlanta] racially, economically, and spatially divided.”

What does all of this mean for art and the creative economy? How is the art scene in Atlanta shaped by segregation, poverty, and lack of access? The poem above was one of the only pieces I wrote during the winter months, when the stress of little money and reliance on MARTA drained my creative energy and left me with a writer’s block the size of Texas. The art we produce when we are in survival mode is different from art birthed from a place of support, resources, artistic community, and inspiration. Not having a car limited my access to arts venues, arts organizations, and other resources. During my first weeks in Atlanta, I tried to pursue opportunities as a teaching artist. These efforts were futile, however, because I needed a way to get to schools, a way to be there on time, and a way to transport materials. I discovered that in Atlanta, as a young artist without a car, I was unable to contribute fully my talents and skills. My story is far from unique, given the systemic inequities that exist here in Atlanta and across the nation.

Wonderful art comes from Atlanta, and it comes from artists and communities across the spectrum of race, gender and socioeconomic class. I write simply to highlight the important intersection of two questions: 1) Why does public transportation inequity in Atlanta matter? and 2) What conditions foster a thriving, bustling creative economy in a city? These questions are inextricable because public transportation creates and reinforces social and economic divides, which influences who can participate in the creative economy and in what ways. I envision the vibrancy, diversity, and deep expansion of art and artistic community that is possible when everyone can access, create and share art and artistic community.

I care about public transportation in Atlanta not only because of my own experience struggling to access the city, but because the questions about MARTA and access are part of a much larger conversation about entrenched institutional racism, the violence of history, how we define who is in “our community,” and what kinds of artists and artistic expressions we value. By limiting who can afford to create art, experience art, and share their art with the diverse Atlanta communities, we deprive ourselves of the true richness that comes from having everyone’s voices at the table.

There are many opportunities to address the transportation crisis and questions of access to the creative economy. For arts organizations hosting classes, workshops, performances, and other events, consider whether the locations you choose would be accessible to someone riding MARTA. What communities and potential audiences in Atlanta have you overlooked? What barriers exist to the public accessing your organization or performances? Do you feature artists and performances that appeal to a wide range of audiences?

On the legislative front, residents across the 10-county Atlanta region including Cherokee, Clayton, Cobb, DeKalb, Douglas, Fayette, Fulton, Gwinnett, Henry and Rockdale counties, as well as the City of Atlanta will have the chance on July 31, 2012, to vote on a referendum that would fund $8.5 billion in transportation improvements through a regional one percent sales tax. It is an investment in the arts, the creative economy, and the city and people of Atlanta to join the conversation about transportation and vote this July.

Riding with the ladies of the #5 bus, I understood that creative people find expression everywhere. We make art to understand our communities, our world, and ourselves. We make art to tell the truth and to explore the edges of our human experience. Inclusive and accessible artistic communities serve the same function as great works of art: they wake us up to the beauty and pain of our lives, ask us hard questions, and offer us immeasurable gifts if we are willing to do the work to receive them.

Train coming into the MARTA Station
Photo: Marge Curtis

Rebecca Holohan is a poet, writer, activist and youth worker originally from Boston, MA. She loves exploring new places, building community, and creative collaborations with passionate people.

February Enrollment for Health Insurance

On Monday, February 13, 2012 Kaiser Permanente will be accepting applications from eligible C4 Atlanta members in the Kaiser Permanente Bridge Program. Enrollment slots are limited.

Where: Academy Theatre
Time: Register for an application time HERE

Enrollment Guidelines
Individuals will be required to attend an “orientation” session BEFORE applying. There is NO cost for this session. The orientation will be offered twice on February 13, 2012 at Academy Theatre. This session is mandatory. You will not be allowed to apply without attending the orientation session.

Bridge Program Monthly Premiums*
$27.00 – Single Subscriber
$49.00 – Subscriber & Child(ren)
$55.00 – Subscriber & Spouse
$82.00 – Subscriber, Spouse & Child(ren)

*Premiums are subject to change.

Income Guidelines (max income):

Monthly Gross Income Annual Gross Income
1 $2,723 $32,670
2 $3,678 $44,130
3 $4,633 $55,190
4 $5,588 $67,050
5 $6,543 $78,510
6 $7,498 $89,970

Arts Day at the Capitol!

From our friends at Georgia Arts Network…

Join the Georgia Arts Network on January 24th for Arts Day at the Capitol!

The arts community is partnering with our friends in Georgia’s tourism industry for Tourism Day at the Capitol on Monday and Tuesday, January 23rd & 24th. In these tough times, focusing on the positive economic impact of the arts as a vehicle which attracts tourism dollars to Georgia is a great way to convince skeptics of the need to invest in the arts now!

For the event, the Georgia Arts Network is partnering with: Georgia Association of Convention & Visitors Bureau, Georgia Chamber of Commerce, Georgia Restaurant Association, and the Georgia Hotel & Lodging Association.

You can find out more details about the event at the GACVB website, and you can register to attend HERE (it’s free to attend, other than the optional luncheon). Please plan to to attend the January 24th arts break-out session at 9:30am.

If you plan to attend, please register your attendance now with the GACVB and then inform the Georgia Arts Network by writing to us at contact@gaartsnetwork.org (please include the full names, email addresses, and organizations of all attendees).

You should also plan to schedule meetings that day with your local legislator; we would appreciate it if you would let us know when your meetings are, so we can facilitate coordination between arts groups in neighboring areas.

This year it is critical to speak with legislators about the need to increase funding for the Georgia Council for the Arts in order to secure that Georgia receives the full matching funds from the National Endowment for the Arts (NEA).

Please help advocate for the arts in Georgia by attending this event and letting your voice be heard in support of the arts community! Register now!


Know your patrons?

Do you know what your patrons look like? Do they donate to your company? Do they have kids? What do they like to buy?

Do you have a picture in your head? Good. Imagine that people who don’t see your shows, visit your art openings or attend your lectures are out there aimlessly wandering around waiting to learn about your organization. Imagine that those friendly wanderers look an awful lot like your current patrons. How do you reach them?

We can agree that knowing your patrons is a good idea, right? You need to know everything about your patrons because chances are you haven’t exhausted all avenues to reach and retain them.

What excites us about the Arts & Culture Census: it helps the Atlanta region’s arts community connect more meaningfully to patrons. The more avenues your organization has to reaching audiences that look, act, and behave like current patrons, the less money, time and frustration your staff will spend on marketing initiatives. Even if you know your patrons, making assumptions (without data) about all of the region’s arts consumers provides an anecdotal approach to marketing at best.

What the Arts & Culture Census is NOT: A replacement for your current ticketing system.

The data co-op is designed to augment marketing strategies for maximum impact. We get a lot of questions about Tessitura. TRG’s system is not designed to compete or replace Tessitura, or any ticketing system. It is designed to help create an efficient means to cultivate, grow and retain patrons. It is designed to foster community collaboration. You should have in place a system (whether it be software or a comprehensive marketing plan) to help you track and understand your patrons. The Arts & Culture Census allows you to not only look at your patrons, but you can get to know the habits of patrons in other disciplines, companies, regions, etc. You can also track where your patrons are spending arts bucks elsewhere. Maybe this leads to some creative marketing between two companies? Maybe it tells you that your assumptions are correct? Maybe you will be surprised!

When It Comes to Marketing, Your Gut Is Still Not Smarter Than Your Head

A more audacious goal…

C4 Atlanta is an arts service organization. We have goals for the ENTIRE arts community. It is our hope that this service will encourage a standard of marketing accessible to all budget sizes, disciplines and audiences. The more we share information, support each other and raise awareness as a community, the more we are visible within the entire Atlanta ecosystem. The more we are all elevated to success, the stronger we all become.

Join us

Not only will your membership allow you access to the Arts & Culture Census, but you will also be supporting community-wide social innovation initiatives. It has been a tough couple of years for many of us in the arts community. When I was laid off, my world was turned upside down. So I understand that paying membership isn’t necessarily on the top of your to-do list. But I am asking you to invest in the long term. To look ahead at the possibility of greatness. I believe that a strong recovery comes with the right long-term investment. I believe in an Atlanta community where the arts are at the forefront of innovation. Join C4 Atlanta.

Interested, but you need more info? Email Jessyca@c4atlanta.org

— Jessyca Holland, Executive Director

P.S. – Direct mail is still relevant.

Young Adults Prefer Offline Marketing Offers

Direct Mail vs. Social Media Marketing & Email


Acknowledgements for 2010

Starting a nonprofit is not an easy task. Starting an arts nonprofit is an even more difficult feat. We would be remiss if we did not take a moment to thank the dozens of individuals who gave us advice, encouragement and love (thanks, parents of C4 staff!) in 2010.

The C4 Action Team would like to thank our board of directors, donors, family members, friends, and the following community members for their time and talents in 2010 (Please forgive us if we left out your name… We talked to a lot of people!):

Jon Abercrombie, Common Focus
Alex Adan
Chris Appleton, WonderRoot
Ivan Betts, Turner Broadcasting
Jessica Booth, Fulton County Schools
Rabbi Rachael Bregman, The Temple
Joanna Brooks, Brooks and Company Dance
Stephen Brown, MSL Group
Kim Campbell, Hub Atlanta
Dave Charest, Astoria Performing Arts Center
Claire Christie, PushPush Theater
Tripp Cook
Sally Corbett, Arts Professional
Lisa Cremin, Metro Atlanta Arts Fund
Mickey Desai, Non-Profit Snapshot
Amy Ellis, MailChimp
Lazarus Epicurus, Culinary Artist
Ron Evans, Group of Minds
Amir Farokhi, GeorgiaForward
Sally Flocks, PEDS
Liz Frazier, Just Voices
Peggy Freedman, Independent Bookkeeper
Flora Maria Garcia, MAACC
Jill George, Kaiser Permanente
Joe Gfaller, Alliance Theatre
Bill Gignilliat, ArtsGeorgia
Gwyn Grafe, Global Crossing
Virginia Hepner, Young Audiences
Sherry Heyl, Concept Hub
Shelby Hofer, PushPush Theater
Claire Horn, Core Performance Company
Maigh Houlihan, Atlanta Photography Exhibit
Mark Hubbard, Renew Social Ventures
Adam Huttler, Fractured Atlas
Erica Jameson, MINT Gallery
Chris Johnson, ifPeople
Nicole Jones, Public Broadcasting Atlanta
Margaret Kargbo, National Black Arts Festival
Justin Karr, Fractured Atlas
John Kloecker, Raymond James Financial Services
Kathleen Kurre, Techbridge
Matt Lehrman, Alliance for Audience
Will Lester, TRG Arts
Tina Lilly, Georgia Council for the Arts
Clayton Lord, Theatre Bay Area
Stacey Colosa Lucas, Georgia Shakespeare
Chris Mackie, Open Health Tools
Rachel May, Synchronicity Theatre
Dorian McDuffie, Atlanta Office of Cultural Affairs
Terence McFarland, LA Stage Alliance
Jay Morris
Lisa Mount, Artistic Logistics
Adam Natale, Fractured Atlas
Adisa Nickerson, Georgia Boy Choir
Josh Phillipson, Metro Atlanta Arts Fund
Val Porter, The Foundation Center
Barbara Pyle, Captain Planet Foundation
Aileen Reed
Keif Schleifer, K S Arch Design
Douglas Scott, Full Radius Dance
Kamal Sinclair, Strategic Arts
Priscilla Smith, Eyedrum
Lara Smith, Actors Express
Douglas Smith, Theatre Development Fund
Bryan Spinsby, Inworks
Nikki Strickland, North Fulton Drama Club
Daniel Summers, Center for Puppetry Arts
Matt Tanner
Melonie Tharpe, Bolster Consulting
Lance Weatherby, ATDC
Otis White, Civic Strategies
Lisa Wilson
Susan Winter
Dan Wykoff, Veritas Financial Services
Joe Zacherman, Lifeline Center for Child Development

I Believe in the Arts – Rep. Simone Bell

Simone Bell from C4 Atlanta on Vimeo.

Rep. Simone Bell believes in the arts! Consider giving to C4 Atlanta this holiday season. Believe in our mission to build a foundation of research, technology and education for a sustainable, creative economy in the Atlanta region.

This is just the first video in our series we humbly call, “I Believe in the Arts.” Stay tuned for more…

Entrepreneurship in the Arts

We are really excited to be offering the Entrepreneurship in the Arts seminar with Kamal Sinclair. Kamal and I began talking about offering a class similar to this two years ago. She has taught this course material in between that time at SCAD and through other organizations as well, but we really wanted to offer it to the C4 Atlanta community.

If you are working on a career in the arts, this class is for you. Kamal not only talks the talk, she walks the walk. She’s been the struggling artist-slash-administrator AND she has been apart of widely successful productions as well (uh, hem…STOMP to name just one). She is quickly becoming a rock star arts entrepreneur herself. Also, she is just a cool person to know.

Artists make great entrepreneurs. It’s true. But often we have not been given the tools to put all of our creativity into a context that can help us earn a living. This class will not only inspire you to pursue (and refine) your goals–it will also give the tools to do so.

I hope to see you in class! To register Click Here

The Guts of C4 Atlanta

The Guts of C4 Atlanta

This is our BUSINESS MODEL coming together. Oooohhh. See how it glows. One day, it will get it’s wish and become a real boy…uh, a real Business PLAN.

Okay. You want to know what we are up to–more specifically, what is it that we plan to offer AND how is that different from other organizations. Well, it is simple. It is true that we do serve the arts–we support artistry. Our services are designed to answer one HUGE problem for all artists and arts organizations: sustainability. By providing resources that help support artistry (access to insurance, collective bargaining, expert training opportunities, partnerships in K-12 education, technology innovation & a philosophy of social responsibility) C4 Atlanta contributes to the cultivation of a healthy arts ecosystem.

Jessyca & Lyre Work on The Business Model

How is that different from what others might be offering?

Research & Development – artists and arts organizations often do not have time to invest in honing in on the next technology, business or educational trend. C4 Atlanta does…that is what we do. We research. We keep up with national and local trends in arenas other than just the arts. Combine that with feedback from the people whom we serve, and we have a constantly changing network that saves artists time and money. We figure out the best routes for implementation and evaluation of services for an entire ecosystem.

C4 is somewhat like a social service program for the arts community. Our programs are interventions that help individuals and organizations create and sustain a business. However, we also believe in community. We believe in the intrinsic and extrinsic value of art.

Still Working On the Business Model
Joe & Lyre. Still Working On the Business Model

Just Around the Corner…

We envision a community where the arts are not some separate appendage from the rest of society; rather, it is an integral component of responsible citizenship–it is a measure of the health of the community.

Ingrained in our business plan is transparency. C4 Atlanta works with the community to find solutions to problems and to track trends and issues affecting the arts ecosystem. We do not see a hierarchy of organizations, sectors or people. That is out modded thinking. Networks (or image a series of webs) are how we learn, communicate and interact with one another.

In the spirit of transparency, I am posting a link to our guts…our wiki. This wiki contains brainstorms, notes and specific outlines about C4 Atlanta tasks. Feel free to comment, ask questions or add to the mix. You will not be able to edit, but there is a field for you to leave your thoughts. NOTE: keep in mind that some of the service we have outlined are short term goals, but many are long term that carry with them particular dependencies. Internally, we have goals for one month, three months, one year, and so on.

Enjoy! Here is the link to our Wiki: http://c4atlanta.pbworks.com

Beanie. He would rather be chewing on Jessyca’s shoes.