Tag: The Weather Channel

TechsmARTs Follow-Up: Social Media at The Weather Channel

Note: The audio of April’s TechsmARTs discussion can be found at the bottom of this post.

If I were to split out the world of social media professionals into two camps (for the sake of this post), there are those who like to refer to social media as a conversation, and those who don’t. Mark Elliot, an on-camera meterologist with The Weather Channel falls squarely within the pro-conversation camp.

Mark is a TWC meterologist who is specifically charged with keeping the conversation going. A quick check of his Twitter feed at any time offers a glimpse into the conversation. His latest tweets generally tend to include replies, questions to his followers, and updates on weather events. Mark also maintains a Facebook page that doesn’t cross-post to his Twitter feed (thank you for not cross-posting, by the way).

A few months ago Mark approached us with an offer to speak at a TechsmARTs session. We decided this was a good opportunity to try something new, and see what wisdom we could glean from his experience and apply it to the arts world. Many thanks to those of you who showed up to indulge us. 🙂

Mark offered a wealth of information on who is using the various social media platforms, and how each of them tend to be used. But he began by making the point that social media is a conversation — and it’s a conversation where you (as an arts organization) want to be involved.
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