Is your organization doing everything it can to understand its audience? Do you do what other types of arts activities your audience members are participating in?
From a recent study published by the Wallace Foundation about arts marketing:
Arts organizations that want to build their audiences need to understand their audiences. That requires market research, and a number of conference participants talked about how gathering data – through focus groups, surveys or other methods – had been crucial to their work.
New Organizations may join the Arts & Culture Census group this May. The deadline to submit data is May 4, 2012. To join your peers from over 20 area arts organizations, email Jessyca@c4atlanta.org.
The purpose of the Arts & Culture Census is to:
- Simplify mailing list exchanges
- Share list hygiene expenses
- Identify a targeted, qualified and focused group of arts consumers
- Examine consumer behavior through comparative market analysis
Lists can be traded with just a few clicks. The list exchange is permission-based and completely secure. Read the A&C Census FAQ online at C4Atlanta.org.
22 Participating Organizations
Academy Theatre • Artworks! Gwinnett • Atlanta Ballet • Atlanta Jewish Music Festival • Atlanta Lyric Theatre • Atlanta Opera • Atlanta Shakespeare Company • Brooks & Company Dance • CORE • C4 Atlanta • Essential Theatre • Full Radius Dance • Georgia Ballet • Georgia State School of Music • Kennesaw State University College of the Arts • MINT Gallery • North Fulton Drama Club • Rialto Center for the Arts • Schwartz Center for Performing Arts • Serenbe Playhouse • Synchronicity Theatre • WonderRoot
In 2012, we will expand this program to include:
- Training workshops
- Relevant panel discussions
- User Group Meetings
- Blog site for the Arts & Culture Census users – articles, best practices, & more!
- Hosting TRG Arts in Atlanta for a special training session with members
Join your peers today. Email firstname.lastname@example.org today!