Kathy Rennell Forbes shares information about her artwork to a potential buyer.

COVID-19 Update: This course is now being offered as an online workshop until further notice due to the threat of COVID-19. Course dates will stay the same, and students will receive information regarding how to access their classes online after registration.

AIM Atlanta is a four-week, marketing class specifically designed for artists, administrators, and small arts businesses. Participants will learn about how to create a robust marketing strategy while honoring your creative voice and talent. Participants will gain an understanding of:

  • How to effectively market their creative offerings and to whom
  • Marketing concepts that can be implemented right away with $0
  • The importance of building trust and meaningful relationships with patrons
  • How marketing can boost your creative brand without the gimmicks 

Next Class:

  • Tuesdays, Aug 11 – Sept 1, 2020 | 10:30 am – 1:30pm online via Zoom

Enroll in AIM Atlanta

More Information


$150 for individuals

$125 for C4 Atlanta members

How is this workshop different from similar workshops?
AIM teaches artists and arts administrators how to use a prototype technique to target market, test marketing ideas, and reach a loyal audience. C4 understands you may not have a lot of money to launch a fancy marketing campaign. AIM leverages the skills you have to create a plan that works for you and your art.
Will this workshop be offered again?
Here are additional upcoming dates:

  • Tuesdays, Aug 11 – Sept 1, 10:30 am – 1:30 pm
  • Tuesdays, February 9  – Mar 2 2021, 10:30 am – 1:30 pm

Check the training schedule for a full list.

Payment and Refund Policy

Full payment is required to reserve a spot and guarantee enrollment in all classes and workshops offered by C4 Atlanta. Credit Card payments may be made online through the registration form or through our online payment form at https://c4atlanta.org/pay.

Checks should be made out to C4 Atlanta, PO Box 170319, Atlanta, GA 30317. Payment must be received before the first class session.

You may cancel your enrollment, without penalty, by notifying C4 Atlanta, in writing (via written letter or email), at least 10 days prior to the first class session.

If we receive your notification at least 10 days prior to the first class session, we will refund 100% of the tuition, minus a $10 administrative fee; or we will offer 100% of the tuition as credit toward a future C4 Atlanta class to be used within the following three months.

If you cancel your enrollment less than 10 days prior to the first class session, you will receive a 50% refund of the cost of tuition; or we will offer 50% of the tuition as credit toward a future C4 Atlanta class to be used within the following three months.

If you cancel within 48 hours of the first class session, C4 Atlanta will not offer any refunds.

C4 Atlanta reserves the right to cancel any class due to low enrollment. We will notify you in case of a cancellation and we will refund 100% of your class fee.

Membership fees are not refundable under any circumstances. The refund policy described in the above paragraphs is non-inclusive of membership fees.

Interested in sponsoring AIM? Email: jessyca@c4atlanta.org